Feed the Beast
Someone told me a story recently. He called it "Feed the Beast." It came about when I received a surprising email. The person I received the email from was very frustrated at what they perceived as being blown off. Now, I'll be the first to admit that there has been an occasion (or two) where I have forgotten to do something. But with this particular expectation, I don't even remember the conversation ever taking place. Now, not only was this other person frustrated but now I too was frustrated. Mostly because I cannot recall the situation ever happening, but also because I don't like being skylined.
Anyways, let me get back on track. The principle is pretty simple. The person that told me the story said this: When you have someone, whether it be a client, a boss, board or someone else that you report to, or that has some power over you (like pay your invoice or sign your paycheck), Feed the Beast. In other words, do or get what they are asking for. Now this doesn't mean that you go totally spineless. but it does mean that once you have presented your case if they still want to pursue a certain path. Do it. Here's an example:
Your client sends you an email. He has a great new idea. He wants to put up a billboard on the busiest interstate in the area. (so far so good) He also states that he is positive that if we place a large custom QR Code on it we will be able to drive tons of traffic to his home page. (uh-oh) You decide to pick up the phone and call him to discuss a little further. He picks up and after you exchange pleasantries you ask him what his goal is with the billboard - just to get clarification. He says he wants to drive traffic to the site. (understandable) You let him know your thoughts on why the billboard may not be the best option and how we might accomplish the same goal with a different option. He is adamant. This is the point where you Feed the Beast.
Sometimes they will send you down a rabbit hole. Feed the Beast. Sometimes you may totally disagree with the direction they want to go. Feed the Beast. Sometimes you've already done it. Feed the Beast. Sometimes you already know what the outcome will be. First, respectfully tell them why you think you already know what but out come will be but if they are unwavering, Feed the Beast.
There are always caveats. If it is morally wrong. If it is ethically wrong. If you are so far down the path with differences in strategy or goals that you need to fire the client or find another company that is a better fit for you and your mission, values and vision.
Overall the principle of this story is sound. There will always be times when there are disagreements but Feed the Beast will help to ensure that you stay off the skyline.
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