#manvertising

[sweet-summer-starchild]

"Manvertising" be like 

[kapture-release-blog]

I dub this movement "manvertising." If anyone asks, you heard it here first.

Dudes won't buy things that they think will turn them into ladies.

This is quite possibly my favorite thing to come out of the advertising world.

[popitin-blog]

Manvertising: Brands Grow a Pair

Generation Y is becoming more interested in an earlier era in America’s history when hands actually got dirty, computers were from the future and being a man’s man was a way of life. This refurbished blue-collar resurgence embraces a mix of values from your Grandpa’s “General Store” generation, the ruggedness of a logger and the coolness of James Dean flicking his cigarette into the wind. Trades such as butchering, farming, mechanics and carpentry are increasingly more popular among young adults. In fact, according to a survey conducted by Intelligence Group, 48% of Gen Y would rather get their hands dirty than work in front of a computer and 54% would rather learn a skill or trade rather than get an extra degree.

via archrival.com

I dig these Gen Ys. Protesting in the freezing cold. Dirt under the fingernails. I think they will be using the technology to bang down a couple of doors. Hope for the future... Man-up.

Posted via email from Digital Graphics Inform | Comment »