#manyhopes

[riggio037]

[oscarmakeup1]

Party with a cause #manyhopes #2017 #kids #schools #charity (at Orensanz Events)

[oscarmakeup1]

These crazy kids @marcomaranghello @sergshepard @anoushka.hampton #manyhopes #charity #kenya #schools #kids (at Orensanz Events)

[manyhopeskenya]

One Step at a Time

It's not about finishing the race or running a particular time. It’s about something bigger. It’s about raising and educating a generation of children who will do extraordinary things for long-term justice, children who are equipped to defeat the poverty they were born into.

This is Many Hopes’ first year as a John Hancock Charity Partner running the Boston Marathon! Each year, John Hancock donates guaranteed race entries to select non-profit organizations, which use these entries to recruit individual runners to raise money for their cause. Last year, John Hancock non-profit runners raised more than $10 million for over 140 organizations.

Tomorrow, Jason Draut, Cristin Marona, and Mark Totten are running the Boston Marathon, one of the world’s most prestigious racing events, on behalf of Many Hopes. Together, they’re raising $46,000 to buy 27,170 bricks, which is enough to build more than three classrooms in our first school for 900 children in Kenya. Their incredible donation of 26.2 miles, and the months of intense physical training and fundraising they’ve undertaken, will leave a lasting impact for years to come for our future students.

This is not a ‘charity school.’ This is a school you would send your own children to. It will educate children from poverty and privilege together so they learn and grow into a network of influential adults with both an imagination for justice and the tools to act on it. This school is a long-term strategic solution to the corruption and poverty that exploits the most vulnerable girls and boys. 

Every one of the 33,000 steps it takes to complete the marathon, from Hopkinton to the finish line on Boylston Street, is another brick for the Many Hopes school. As Jason, Cristin, and Mark hit the pavement tomorrow, we invite you to cheer them on (in person if you’re in the Boston area!) and help them achieve their fundraising goals. Every single donation is another step in the right direction. Help us reach our goal by giving here.

They’ll get there one step at a time. So will we.

[worklifebalancecoaching]

The Future Starts With Hope.

Imagine You Can: The Future Starts with Hope

In the Mix Media

[shakastrong]

Full Moon Bazaar & Many Hopes #Charity Event w @lydiacallins & @talonreid #losangeles #manyhopes #hollywoodkids #mondrian

[worklifebalancecoaching]

Incorporating Brito's Strategies in Real Life

For organizations like Many Hopes that want to strengthen their brand presence, I would start with putting together a 90 day plan. I would begin by defining what their brand story will be. For example, “Red Bull’s holistic approach to storytelling ensures that every brand expression, conversation, tweet, status update, and video- from product announcements to corporate culture- is a part of its content narrative.” Check out Red Bull's blog- their messaging is consistent across all channels and its consumers all understand what it stands for—that it “‘gives you wings…’ which means that it provides skills, abilities, and power to achieve whatever you want to.”

Next, I would consider my resources, time, staff, and money that I have to invest in paid, earned, and owned media. Like many organizations, Many Hopes has a budget to keep in mind. Depending on the time and resources that that staff of Many Hopes is able to provide, I would recommend leveraging resources from the vendor spotlight sections of Brito’s book to reduce time, improve efficiency, and save on labor costs. For example, I would leverage such resources as HootSuite or SocialFlow to breakdown who my core audience is and what they are drawn to. This will help streamline the topics that my audience wants to hear about when I blog, tweet, or post. Additionally, it will help me provide my audience with more relevant content.  From there, I would take the data from a platform like HootSuite and plan out the next 90 days of my content narrative to social channels. For example, if the core audience of Many Hopes wants to see more pictures of the work the organization is doing (customer stories), I would plan to spotlight one outstanding scholar a week from a boys or girls home on the Many Hopes Blog, Facebook, and Twitter account. We could call it Spotlight Tuesday. I would recommend providing a picture (visual) of a student holding an award, holding up their report card, or smiling next to their favorite teacher. What’s great about platforms such as SocialFlow is that you can control your social media content from one program versus having to log into each social media site to post your stories.

Aside from improving Many Hope’s social media relevancy and brand presence, I would also devise a plan to improve their search engine visibility. “…The question you have to ask yourself is whether or not your content is actually surfacing in the search results when customers are looking for you or something you can offer to them.” I would recommend Google AdWords to start. I would also plan out my long-form content topics for the next 90 days and use platforms like Outbrain and Contently to help me increase engagement among my audience by pinpointing the right content.

Once I reach day 60 of my 90 day plan, I would gather the data I have collected so far to gage progress. Some questions I would ask are, what are my customers saying? Where do I need to course correct or adjust to gain more engagement from my audience? Have my donations increased from when we integrated our new strategy? From there, I would course correct based off feedback and data and update my next 90 day to 6 month social business strategy.