Comparison: Badger Maps vs. Microsoft Streets and Trips
By Wyatt Houghton
Salespeople have a tough job, and if their technology is outdated, they can’t keep up with the competition. In the 1990s (and even 5 years ago), Microsoft Streets and Trips was a suitable tool for outside reps to organize their sales route. A sales rep could load up the Streets and Trips software from a CD onto their desktop or laptop, and upload a spreadsheet to build their routes, organize their territory, and optimize their schedule.
But today, salespeople have mobile devices like iPads and iPhones with them in the field. So, if they have the right tools, they can access their customer data on a map when they are on the move.
Badger is a mobile device-enabled, internet-enabled version of Streets and Trips. With Streets and Trips you can use your desktop computer to upload a spreadsheet of data and display it on a map. But with Badger Maps, you can do this or take it a step further and link up your CRM system, so you can do less busy work and update your information on the go. Badger gives sales reps new leads, integrates with the Calendar on the iPhone and iPad, has up to the minute traffic data, and automatically organizes your day. Another key difference between Badger Map and Streets and Trips is that Badger is powered by Google Maps which is far more powerful than the maps in Streets and Trips.
Sales reps can change the game by mapping their territory with the Badger sales mapping app because they can interact with their business information in real time - on a mobile device like an iPad or iPhone - while they are out of the office. Badger is the modern alternative to Streets and Trips that you can download in the Apple App Store.
Time is money. So why waste time when you can be making money? The secret is that you don’t need to change how you sell, but rather the sales productivity apps to help you sell. And sales route optimization is one tool included in a great sales map app that will buy you time to get you more sales.
Sales route optimization is one of the reasons the Badger Map is the best sales territory mapping app. The sales route mapping app tells you the most efficient way to reach all of your clients by integrating your calendar and schedule with your customer information on a Google Map - right on your iPad or iPhone. You choose which customers you need to see and when, the sales map app will tell you the most optimized route to get there and what time you will get there.
Imagine if every salesperson in your entire company could each save and make you this much more money through having an optimized route. Imran Rafique, a thought leader in Sales (and a Badger customer) believes its critical to Cut Out Unnecessary Work for your salespeople. A sales route mapping, optimization, and planning app decreases costs and increases revenue for hundreds of companies. When you do the math, giving your sales team a sales map software for sales route optimization is worth millions.
