#marketadoption

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How to move from pricing theory to a practical, profitable platform?

“Pricing isn’t solved by one algorithm. It’s a process of constant learning.”

That’s Arian Oosthoek, co-founder of Simpson, on the Devico Breakfast Bar Podcast.

In this episode, he shares how Simpson went from an academic project to a SaaS platform shaping pricing strategies for mid-market companies. The conversation covers market resistance, timing in AI adoption, and what “hyperlearning” really means.

What stood out in this conversation is how resistance shaped the product. Early on, the market wasn’t ready. Companies were skeptical. They didn’t want to hand over pricing decisions to algorithms they didn’t understand. Instead of forcing adoption, Simpson doubled down on flexibility and control — giving businesses transparency and practical tools they could actually trust.

📌 Episode highlights:

Why black-box pricing algorithms fail in real-world business contexts

How to move from resistance to scaled adoption

The role of timing in AI software development product rollouts (too early, and you lose the crowd)

How software development outsourcing works in high-context domains like pricing

What Arian calls “hyperlearning” — continuous optimization built into the core of the system

🎧 Catch the full conversation on the Devico Breakfast Bar Podcast.