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For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiers... Continue reading » The post Mar Tech Preps As GDPR Looms appeared first on AdExchanger.
Titans of the Marketing Cloud on What Marketing Really Thinks of IT
There was no mincing words at last week's Demandbase Summit panel discussion State of the Marketing Cloud. Representatives from tech titans Oracle, Salesforce, Adobe, Google, and SAP had a lot to say about the promise of their marketing clouds to liberate marketers from the clutches of IT. My favorite quote of the day was from Jaimy Anderson of SAP:
"Marketing clouds signal self-determination and freedom for the marketer. We're no longer bound by IT." #b2bsummit
— Christine T. (@trantastico)
May 8, 2014
This and more in a round-up of a few of my favorite panel tweets.
#b2bsummit panel on the Marketing Cloud with @Oracle @salesforce @Adobe @google @SAP pic.twitter.com/IY4YW8hdPq
— Andrew Jones (@andrewjns)
May 8, 2014
"Marketing technologies are transformational to our profession. We can now demonstrate impact on revenue." #b2bsummit
— Christine T. (@trantastico)
May 8, 2014
The cloud gives sales and marketing the power to work without IT #b2bsummit
— LiveHive (@LiveHive) May 8, 2014
What is Marketing Cloud, anyway? Customer-centric, cross-channel, experience management, predictive, attribution... without IT #b2bsummit
— Andrew Jones (@andrewjns)
May 8, 2014
Most under appreciated/under valued marketing position? Marketing technologist. #b2bsummit
— Amy Holtzman (@demandmarketer)
May 9, 2014
Yes! Marketers that understand technology are SO necessary! #b2bsummit
— Lindsay Brothers (@LindsayBro)
May 9, 2014
Hiring quant-jocks isn't enough. They have to understand creativity and marketing as well! #b2bsummit
— Babcock & Jenkins (@BabcockJenkins)
May 9, 2014
"Marketing has to hire data and insights people. Not quant jocks, but the balance btwn quant and marketing." #b2bsummit
— Christine T. (@trantastico)
May 9, 2014
The future of marketing in 6 words or less: "creative thrills, data pays the bills" #b2bsummit
— Eric Wittlake (@wittlake)
May 9, 2014
6 closing words re: Marketing Clouds from @awatpa "Sales and IT report to Marketing" - Them's fighting words! #b2bsummit
— Andrew Jones (@andrewjns)
May 9, 2014
