Search, Social & Programmatic Today

Latest updates on digital trends related to Search, Social, Video, Programmatic, and Native Ads

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It's my 10 year anniversary on Tumblr 🥳

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic releases industry-first independent omnichannel wrapper solution; DoubleVerify partners with Snapchat to authenticate media quality; AdPushup releases new publisher dashboard; Adobe brings Photoshop-inspired functionality to customer journey analysis; and AppLovin launches MAX in-app bidding monetisation solution. PubMatic releases industry-first independent omnichannel wrapper solution Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise [...] The post PubMatic Releases Independent Omnichannel Wrapper Solution; DoubleVerify Partners with Snapchat appeared first on ExchangeWire.com.

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Premium digital advertising technology company, PubMatic, has announced that it is expanding OpenWrap, a first Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source solution. PubMatic has also announced that Frankly Media has adopted OpenWrap server-to-server support for its video and OTT inventory. Headquartered in New [...] The post PubMatic Releases Industry-First Independent Omnichannel Wrapper Solution appeared first on ExchangeWire.com.

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Oscar Romero's Update: Snapchat adds DoubleVerify as brand safety, viewability measurement partner http://dlvr.it/RD02H9 http://dlvr.it/RD02H9

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Oscar Romero's Update: Facebook gives creators new ways to build audiences via Stories, more monetization features http://dlvr.it/RCwRzV http://dlvr.it/RCwRzV

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Oscar Romero's Update: Embracing In-App Advertising: Q&A with Matt Barash, AdColony http://dlvr.it/RCtRj1 http://dlvr.it/RCtRj1

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Oscar Romero's Update: Facebook to sunset ability to register, login to apps using only a phone number or email http://dlvr.it/RCrvfB http://dlvr.it/RCrvfB

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Oscar Romero's Update: All 50 states’ attorneys general join in antitrust investigation of Google http://dlvr.it/RCnDlY http://dlvr.it/RCnDlY

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Oscar Romero's Update: Supply-Chain Management Grows the Programmatic Market for Everyone http://dlvr.it/RCl9Bg http://dlvr.it/RCl9Bg

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Oscar Romero's Update: Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok http://dlvr.it/RCcsVF http://dlvr.it/RCcsVF

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into France; Outbrain Integrates with Google Display & Video 360; and Xandr launches selling platform: Xandr Monetize. UK viewability reaches over 70% for the first time Integral Ad Science (IAS), a global market leader in digital ad verification, has released its Media Quality [...] The post UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering appeared first on ExchangeWire.com.

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Oscar Romero's Update: What’s the trick to Story Ads that work? http://dlvr.it/RCYQMQ http://dlvr.it/RCYQMQ

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Oscar Romero's Update: State AGs prepare to announce antitrust investigation against Google, potentially others http://dlvr.it/RCTsJC http://dlvr.it/RCTsJC

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Oscar Romero's Update: Demystifying Programmatic Audio: Q&A with Pierre Naggar, AdsWizz http://dlvr.it/RCRrxb http://dlvr.it/RCRrxb

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Oscar Romero's Update: Facebook confirms it is considering removing “Like” counts http://dlvr.it/RCQKmT http://dlvr.it/RCQKmT

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Oscar Romero's Update: Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires http://dlvr.it/RCBsZg http://dlvr.it/RCBsZg

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In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally recognised The Trade Desk, to bolster its programmatic offering for in-game advertising. Trading online display advertising space programmatically has become the norm since the rise of real time bidding in 2009. Advertisers are able to reach their audience with user behaviour insights and geo-targeting at lightning speed, en masse. Traditional forms of advertising have seen a [...] The post Bidstack Partners with The Trade Desk appeared first on ExchangeWire.com.