Most Websites to date have been built using a ‘traditional marketing’ mindset focused on the 'sale' and it’s the single reason for poor results. When I worked for one of Australia’s largest Website development companies, it was common knowledge that the most we could expect from our best performing Websites would be a 5% action-taking rate (sending an Email or making a phone call). What surprised me was the lack of any system designed to capture the contact details of visitors beyond ‘sign-up for our newsletter’ which is a start but isn’t that motivational. This is despite over 95% of visitors who have gone through the trouble of finding their way to the Website, leaving. That's in stark contrast to Websites that use ‘inbound’ marketing to provide relevant, high-quality, free offers for visitors to their Websites and provides for an effective marketing solution...
