Oct 30, 2018
These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
Bud Light came up with a pretty petty but effective marketing stunt to raise buzz.
UPDATE: The brand made good on its word and in September when the Browns won, the chains around the fridges fell away and fans could enjoy cold beers in celebration.
https://www.adweek.com/brand-marketing/these-bud-light-fridges-will-unlock-once-the-cleveland-browns-finally-win-a-game/