SEO GUIDE: How To Do Visual Optimization
Optimizing your visual elements will not only make your page or website more attractive to your users but to search engines as well as it gives engines significant cues that a certain page is fit to a user's query. SCHEMA MARK UPSchema markup is a number of specific vocabularies that you can manage to mark your pages making your snippets stand out in SERPs. TIPS:As for Google, they have two helpful tools to support you with adding schema markup to all your pages: Testing ToolA tool for previewing your snippets.Markup HelperA tool for implementing a markup on a website. MULTIMEDIAMultimedia like images, videos, infographics, diagrams drives more user engagement thus increasing the time users' spend on your page or site and good thing is that these multimedia can be optimized as well to help both users' and search engine. TIPS:Optimize the alt attributes of all your multimedia. Add your keywords to support the content of your media.Add video transcript if you can. Video transcript is not only helpful to your users, it also gives you the chance to add in more content to your page or site. ABOVE-THE-FOLD CONTENTThe term “above the fold” is not only applicable to newspaper publication. It has now been applied in SEO concept after Google's page layout update since they started penalizing sites with so many ads above the imaginary fold. TIPS:Make sure to strategize where to place your ads.Don't stuff too much ad in a single page. Make sure that you have more contents that just ads especially in your fold. SOCIAL SHARE BUTTONSHow and where you place your social share buttons actually have an impact on how more likely your users share your contents. TIPS:Don't add social share buttons on all your pages as they can actually slow your page's loading time. Instead only place social share buttons on pages where you want to get more shares of your content. Place them strategically. Make them accessible to users.