#marrisa mayer

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People in Tech: Marrisa Mayer – CEO Yahoo

People in Tech: Marrisa Mayer – CEO Yahoo

Tokoh wanita ternama dalam bidang teknologi bisa dibilang tak begitu banyak jumlahnya, tetapi bukan berarti tidak ada. Marrisa Mayer, menjabat sebagai CEO dari Yahoo, wanita berusia 41 tahun ini baru saja mengumumkan kelahiran putri kembarnya di Desember lalu. Apa yang membuat Mayer mampu menduduki posisi puncak yang biasanya diraih oleh para pria?

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STRONG WOMAN: Yahoo CEO plans on returning to work only 2 Weeks after Birth of Twin Girls

STRONG WOMAN: Yahoo CEO plans on returning to work only 2 Weeks after Birth of Twin Girls

She sparked controversy in 2012 when she returned to work just 2 weeks after giving birth to her son. Now, Yahoo CEO Marissa Mayer plans on taking a short 2 week maternity leave again despite expecting twin girls.

Though the official maternity leave for Yahoo is 16 weeks, Marissa had this to say via her Tumblr page;

With great happiness, Zack and I have some exciting news to share – I’m…

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[proriters]

Yahoo Tries to Hook Search Users Via Java Updates

Yahoo may soon add users to its search engine without their even noticing.

At the company’s annual shareholder meeting on Wednesday, Chief Executive Marissa Mayer announced a partnership with Oracle aimed at getting more users to try Yahoo search. Starting this month, users who install or update Oracle’s Java software will be prompted to make Yahoo their browser’s default search engine and home page.

The deal has the potential to lure millions of users to Yahoo at a time when Mayer is pushing for the company to take a bigger role in Web search. The CEO struck a deal last year to make Yahoo the default search provider for Mozilla’s Firefox browser and has held discussions this year with Apple to take over the prized default search box in the iPhone’s Safari browser.

Java software is installed on 89% of desktop computers in the U.S. and billions of devices around the world, from mobile phones to connected televisions, according to Oracle’s site.

Even a tiny sliver of this group could bring a meaningful number of new users and search queries to Yahoo. The company currently has just 12.7% of the search market, below Google, with 64.2% and Microsoft, with 20.2%, according to the most recent figures from comScore.

But the partnership could backfire if users feel they are being tricked into setting Yahoo sites as their default. Upon downloading or updating Java, one of the first screens displayed is a checkbox asking users to “set Yahoo as your homepage and default search engine on Chrome and Internet Explorer, plus get Yahoo as your new tab page on Chrome.”

When users download Java software, a new screen appears requesting they set Yahoo as their browser’s default homepage and search engine. Oracle

The checkbox is checked by default, so users have to uncheck it to opt out of the Yahoo setting. Anyone rushing through a Java installation in an effort to get some piece of Web software working quickly could pass over this screen and accidentally reset their browser settings.

“We have definitely made sure that our onboarding process is one that is highly transparent and gives users choice,” a Yahoo spokesman said in an interview.

Oracle has bundled software with Java downloads for years. The deal with Yahoo replaces a previous exclusive deal with Ask.com, the search engine owned byIAC/Interactive, according to a Yahoo spokesman.

Under the Ask.com deal, some users who downloaded Java were given the choice to opt out of installing an Ask toolbar on their browser. That move drew scrutiny from critics including Harvard University business professor Ben Edelman, who has complained on his blog that this kind of menu can lead users to accidentally install software they don’t want.

The Yahoo deal is a bit different in that the company is not actually bundling any software with Java. It’s just asking to reconfigure a user’s Web browser settings.

“It’s still a despicable tactic,” Edelman said. “If we make security updates into marketing opportunities, consumers will rightly and reasonably ignore or defer updates and then we’ll all be faced with less secure computers.”

Yahoo declined to discuss terms of the partnership. Its deal with Mozilla is now “profitable,” Mayer told shareholders, though she still hasn’t disclosed how much the company paid to become the default search engine for Firefox or what exactly she means by profitable.

An Oracle spokeswoman declined to comment.

Under the revised terms of its search alliance with Microsoft, Yahoo is now free to show search results and ads on 49% of searches on desktops as well as all searches on smartphones and tablets.

Far from an indictment on Mayer’s leadership, which has so far failed to result in revenue growth, Yahoo’s shareholder meeting mostly highlighted incremental product upgrades and shareholders’ small grievances with some of the sites.

“Can I ask you a question about Mail?” one shareholder asked the CEO. “You used to have icons on the bottom for bold, italic, and underline… and I don’t see the underline anymore.” That feature was cut because of low usage, an executive said.

[allupright]

"Inside Marissa Mayer's plan to take on Google"

According to our source… Mayer believes Yahoo’s advantage over Google, Apple, and Microsoft is that Yahoo has a much older relationship with its users.

You know how you have this old friend who’s still your “friend” and he’ll post HAPPY BDAY!! on your Facebook but, yeah, he’s not really a friend now? That’s Yahoo.

“Gmail users have only had their accounts for 10 years,” says our source. “Yahoo has many 20 year old accounts. Back then people used to email themselves a lot — store things. To surface that kind of data usefully is exciting." 

Sure, I stored things on Yahoo Mail, and promptly forgot all about them.

Last time Yahoo Mail was best in class? 2004, maybe 2005. Now, despite its many rebuilds, the service is barely tolerable. Most of us who still keep Yahoo Mail accounts – yes, I still have mine – use them to sign up for bullshit services and collect spam (which Yahoo Mail still doesn’t know how to filter after all these years). 

Mayer and her group have an interesting problem: How do you make Yahoo relevant again? Pivoting doesn’t appear possible – Yahoo is Yahoo is Yahoo, the first and last dinosaur in a world full of yapping monkeys chasing the slow bastard down with spears. It will continue to be a search engine… sorta. Or a portal… maybe. A content producer, if you know where to find the content, or that it even exists. A collection of services and products that other companies have created and still deliver on better.

Time and time again, Yahoo reinvents things that startups delivered years ago, throws that god-awful purple all over it, and calls it good. Methinks you’re reinventing yourself into irrelevance, Mayer – create new stuff, why don’t you? 

Seriously: What the fuck is Index? In a world with Siri and Google Now and Amazon Echo, who needs another personal digital assistant? Supported by advertising, no less. 

Everyone hailed Mayer as a rescuing hero when she arrived at Yahoo. I was feeling the ups myself. But she hasn’t delivered anything of value to the company since she took the throne. Sad to say, but she failed. 

[hackurious]

Yahoo's CEO Got BIG Plan, Announced Tomorrow

Yahoo’s CEO Got BIG Plan, Announced Tomorrow

  Yahoo’s CEO Marissa Mayer, did not stop making changes to the company dimpimpinnya. After a few times to make a breakthrough, now rumored to be overhauling Yahoo Mayer once again. The new plan Mayer of Yahoo will be announced tomorrow (Tuesday, October 21), as reported by Douglas MacMillan of the Wall Street Journal.

Election of October 21 as ‘good day’ could not be separated from Yahoo…

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Success is never getting to the bottom of your to-do list. -Marissa Mayer, Yahoo

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