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mashcreative.co.uk
Brand Guidelines
I had to share these identity, website and extensive brand guidelines by Mash Creative as I got deeply inspired by them a few a weeks ago. Not only am I a big fan of the Helvetica font but the graphic design work that was done in response to that, leaves me in awe.
The design is clear and intuitive, the colour scheme is strong and neat and it just really shows how less is more with all the free space.
The two images above are of the same company but on a phone packaging project. They are in the same minimalistic style, Swiss Style, and the design really captures you with its mesmerising shapes.
(MashCreative®OnePlus 2 Packaging - MashCreative®から)
Aeonik specimen by @mashcreative & @joe_lead / Design by @mashcreative & @joe_lead / Published by @mashcreative * * * * * #aeonik #typespecimen #mashcreative #joeleadbeater #type #typography #typeface #typedesign #publishing #publication #graphicbooks #books #book #bookdesign #designbook #graphicdesign #graphicdesigner #designer #design #grid #layout #designstudent #designstudio https://www.instagram.com/p/BoKkc_JhiUd/?utm_source=ig_tumblr_share&igshid=1q9eapfp680nw
(MashCreative®RM Pro Font - MashCreative®から)