#mattiabiagi

[aplusrdesign]

#Whitelight/#Pitchblack: Bravo to our talented pal @mattiabiagi1 on his latest exercise in #tar. Cool fete this eve @twentiethdesign's #NewGallery, and show runs thru 4/14. Go. #art #AplusR #lifeunedited #artist #mattiabiagi

[storiesbylove]

BLACK BEAUTY

LOVE has partnered with internationally acclaimed artist Mattia Biagi to create a limited edition design of Johnnie Walker Black Label and Double Black bottles. Biagi's medium of choice is tar.  He transforms everyday objects into works of art by dipping them in tar, covering them from head to toe in black.  

For this collaboration with Johnnie Walker, a bold splash of black tar features over the contours of the stunning bottles.  Angled at 24 degrees, the tar is positioned at the exact same slant of the iconic Johnnie Walker label. The distinctive character and flavour of each whisky is identified with swirls of smoke around the tar on the classic Black Label and for the more intense and powerful Double Black flashes of fire illuminate the black tar design.   The packaging ties in with the global Have Character ad campaign for which Biagi transformed a whole room of luxury items with black tar, expressing the big bold flavours of Johnnie Walker.

If you want to get your hands on one, they are available from July for a limited time in duty free stores globally.

[livinglauren]

Salt and superstition @pacificdesigncenter with #MattiaBiagi (at Pacific Design Center)

[livinglauren]

The incredible #MattiaBiagi "Fiori" #video #art (at Pacific Design Center)