Mar 9, 2015
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Social Media Marketing
Marketers Struggle to Marry Social Media and CRM
By Maureen Morrison
Rating: 3 hats
There are a myriad of social media platforms that are available and present huge opportunities for marketers to enhance their CRM databases, discovering a more complete profile of customers. But, marketers are still unclear how CRM databases can be integrated with social data in order to interact with customers on a personal and targeted level. For example, how could Levi's 'likes' on Facebook equate to give users more relevant clothing suggestions based on their interests and online habits. Hindrances to an enhanced CRM database is also due to privacy issues regarding access to data of social media users.