Minimalism is a terrible name
Minimalism is in vogue but the name is misleading.
The first time most people come across minimalism it’s in a TED talk or a blog post or a news article describing the extreme end of minimalism – an individual selling and donating ALL of their life’s possessions.
Often this one perspective misses the real essence of minimalism.
Deleting your possessions from your life is a wonderfully liberating activity but it’s a foundation.
It demonstrates a person’s acknowledgement of the environment we’ve been living in: an unconscious mind becoming conscious.
Sure it’s a powerful symbol, but the removal of possessions is not the end goal, it’s an enabler.
It enables us to see what is most important in our lives.
Through the process of minimising we can pursue maximisation.
We maximise our time with loved ones. We maximise our health. We maximise living.
Let’s not get hung up on the process – it’s misleading and exclusive. People don’t want to remove things from their lives.
Let’s instead shout the results from the roof top: maximisation. That’s something everyone can get on board with.










