India’s largest airline IndiGo has appointed Maxposure Media Group to ‘refresh’ and publish Hello 6E, the on-board retail magazine of the airline. In the all-new look, the inflight magazine will speak directly to IndiGo’s ever-increasing passenger base with fast-paced trendy features and inspiring and engaging stories, apart from the present merchandise and menu pages, in an all-new quirky design. Following the concept of “one airline, one magazine”, the October launch will have the same Hello 6E Magazine available in all IndiGo’s domestic and international flights all across the world.
The inflight magazine of IndiGo aims to set new trends through its quirky and effective design and engaging rich content for its travellers. The magazine will offer new and inspiring articles related to travel, lifestyle, wellness, sports and adventure, personalities, theatre and movies, art, culture & heritage and trending news in and around. The magazine’s enriching content, specially curated to target an upwardly mobile global audience, will have a universal appeal and every issue will have one article in an international language. As a mouthpiece of the brand, the magazine will showcase the latest updates, menu & merchandise of the airline along with crew integrated content.
IndiGo is India’s largest low-cost airline in terms of passengers carried and fleet size, with almost 50% domestic market share as of August 2019. The only airline in India with more than a decade of profitable operations, IndiGo offers its leisure and business travellers an on-time, courteous and hassle-free service and affordable flying experience consistently.
For brand monetisation, Maxposure uses expertise to strategise and create compelling conversations around a brand, increasing its Influence and reaching the desired target audience, regardless of channel or device. We create unique partnerships with our clients from various sectors like aviation, automobile, retail & banking, hospitality, FMCGs, and Government bodies.
