#mcd digital

[mcdanielsmarketing]

The marketing industry is shook. Some marketers are hearing a relatively new tool could upend the content marketing process.

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What is to be gained from creating a modern blog strategy? Check out a few benefits to regularly scheduled blogging and how this time-honore

What is to be gained from creating a modern blog strategy? Check out a few benefits to regularly scheduled blogging and how this time-honored digital marketing tool can still work to the advantage of your brand.

[mcdanielsmarketing]

Read our blog to learn more about the McDaniels Marketing process when taking our clients through an ADA Audit in partnership with Be Access

When Warner Hospital & Health Services in Clinton, Illinois asked for help with an ADA Compliance Audit and Compliance Strategy for their website, the McD Digital team was ready… read how we helped them with a professional ADA audit through our partnership with Be Accessible, Inc.

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McDaniels Marketing believes in the power of partnership. Learn about some of our technology partners who specialize in the niche aspects of

McDaniels Marketing believes in the power of partnership. Businesses and organizations need marketers who recognize the value of their brand and believe in its potential. We know how to garner attention. Together, we can collaborate to accomplish amazing things for your business or organization.

In light of that, we have developed a group of technology partners who specialize in the niche aspects of the digital marketing industry. We’ve done the vetting process, so you don’t have to.

[mcdanielsmarketing]

HIPAA compliance is an opportunity to protect your users’ privacy, while ADA compliance seeks to support users no matter their ability. Lear

In the world of digital marketing, the question of whether your website is compliant has become hugely relevant. ADA and HIPAA are the two leading sections of compliance and while both seek to improve the user experience on a website, each serves users in a different way. Think of HIPAA compliance as an opportunity to protect your users’ privacy, while ADA compliance seeks to support your users no matter their ability. At McD Digital, we believe that being ADA and HIPAA compliant not only ensures you’re following the rules — it also improves the customer/patient experience and can even improve your site’s performance.

[mcdanielsmarketing]

Server-Side tracking is becoming necessary as businesses continue to prioritize clients' privacy while still having access to marketing info

With things like new HIPAA regulations, the elimination of third-party cookies, and general unease about data privacy, many companies and organizations are having to rethink how they gather and track customer data.

At McD Digital, we want to be at the forefront of these changes so that we can equip our clients with all the tools they need to continue being awesome. And after the announced changes to HIPAA regulations at the end of 2022, we knew that we needed to find a solution. That’s when we dove into server-side tracking.

[mcdanielsmarketing]

Despite all the advances in cybersecurity technology, passwords remain a weakness in corporate networks. Learn why password management is so

Despite all the advances in cybersecurity technology, passwords remain a weakness in corporate networks. Users struggle to come up with passwords that are both strong and easy to remember. They tend to use the same password for multiple accounts, which leaves them open to attack if one of those accounts is compromised. Neglecting to change passwords regularly also leaves accounts vulnerable to attack. Learning the importance of best password management will ensure that your company’s employees avoid being hacked, compromising sensitive company data.

[mcdanielsmarketing]

If a logo is the face of your organization, the brand is its soul. And whether you know it or not, your organization has a brand.