#mckenna hallet

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Do You Have a Holiday Marketing Plan?

Do You Have a Holiday Marketing Plan?

Even thought we are still in September, time is getting short for holiday sales planning.

Do you have your holiday marketing plan in place yet?  Once sales start rolling in, you won’t have time to thinking about planning or marketing.  So let’s get started today!

First thought, I love how Mckenna Hallet, author of My Golden Words, describes marketing as a verb! She suggests …

Take a day to give…

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Adding Value to Your Products

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well.

What do I mean by adding value?  Personalized packaging and labeling can make a big difference to the look and appeal of your product.

Many years ago, we launched a brand of gourmet foods (and a few personal care…

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New Email Marketing Course!

New Email Marketing Course!

Are you using email marketing in your business? If you not you may be losing out on  the marketing tactic which may be the best return on your investment .

Email marketing, when done properly, far out-performs all other online marketing. Before the changes last year, Facebook was no match. Email Marketing was 40 times more effective at gaining customers than Facebook and Twitter combined in a…

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Why You Want Your Own Website

Why You Want Your Own Website

With the boom of sites like Etsy or Facebook, or Shopify, many professional crafters think they have their own website.  But, in reality, Etsy, Facebook and Shopify own “your” website.

So what do I mean?

McKenna Hallet shares, what I think, is a very good definition of what having your own website means and why it is important:

Technically, anything with a URL is a website, but effective…

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