#mcst1030

[psychadelicdelusions-blog]

Wake Up! Social Media represents horizontal integration!

In a excerpt from Tom Sandage’s, “Writing on the Wall - Social Media The First 2000 years” , mainly discusses how Marcus Tullius Cicero experienced the beginning of social media. The exchange of letters given to others, allowed a horizontal integration to take affect. “Horizontal integration is the acquisition of additional business activities that are at the same level of the value chain in similar or different industries.” Furthermore, today’s modern technology continues to further this concept by using applications like twitter.

From aggressive debates and vine compilations, twitter continues fully represent horizontal integration. One prime example is how everyone can leave a reply amongst others post, and then eventually (depending how many followers they have you may or may not obtain a response. Everyone is considered equal on the app, instead other applications that continue a range of class. Thats exactly how horizontal integration is all about.

[themedianerd02-blog]

Technology, the internet, social media, there is no doubt that all of these things are rapidly becoming one of the most integrated parts of our life. But what does that mean for media of the future? Our attention spans are shorter than that of a goldfish and it’s true we are extremely visual people but what does that mean for the future of media?

Well I predict that social media will, as it is already starting to become, be our main source of news, communication, and interaction with others. While we may still interact outside of social media and other internet media sources I believe it will become of the key points of everyday life.

I also believe that news outlets will not only have to change how they are reporting but what they are reporting on. Often times even now people are chatting about things on social media the news hasn’t even picked up yet. Because of this news outlets will have to completely change the way they get their information and how they get it or risk losing out to normal everyday citizens. They will also have to change what they are reporting on because of the shorter attention span. News outlets will have to report on things that quickly grab the readers attention which might lead to the loss of investigative stile journalism all together.

How do you think media is going to change? Do you think the impact social media has had on society has been beneficial? 

[themedianerd02-blog]

Radio, a form of mass media often ignored in today’s society. Yet, it wasn’t always that way, in the early to mid 1900′s radio was one of the most popular ways to get information in the world. So what made radio so popular? Consider the time period, in the early 1900′s many people were still illiterate. Then when you considering the great depression it is clear that, when comparing the cost of a newspaper subscription to the cost of a radio broadcast, the radio broadcast was much cheaper. But what impacts did the radio play on society at the time?

One of it’s largest impacts was the ability for news to become national. Before radio most of the news people received was local and when it was national it was usually a bit after the fact. After the introduction of radio national news could now be heard in a quick and timely manner. People no longer had to wait for the next day’s paper to come out.

Another impact radio had on society was the new ability to have the personal connection to another person or event through hearing it. For the first time people could now hear what a war zone sounded like and hear what a president sounded like as he gave his yearly State of the Union address. It allowed people who were not physically present at events to feel as if they were there. This lead to new challenges for the government because now that news could travel quickly there was less of an ability to contain it or control it. 

Radio impacted society by giving mass media a new, quicker, platform in which to communicate with the masses while also giving people a greater sense of connection to the world around them. So though it is often forgotten and quickly dying out today I challenge my readers to imagine a world where radio hadn’t been invented. 

[thefeloniousdunk-blog]

Just something we put together for class. It’s a diamond in the rough...

[savethewooks-blog]

ABC7

ABC7 studios won me over on all levels before I left my vehicle in the parking lot. Free parking; I have never felt so immediately gratified by a small division of a large media conglomerate in my life. I had the assumption that the building would be busy with people running all around gathering stories and moving cameras but everything was oddly automated. Had our class not been sitting in on the 5 o’clock news the spacious high-tech room would have been near empty. It was fascinating to find that just a couple directors and a producer – along with a team of engineers – coordinate the entire news and all technology involved.

[themedianerd02-blog]

The Power of Photography

Everyone has heard the saying ‘a picture is worth a thousand words.’ and granted your English teacher may not accept a picture instead of an essay but that saying actually holds quite true. Some photos have moved nations and caused public outcry. Photos are strong enough to start whole movements.

So what movements exactly have photos given energy to? One of the largest movements impacted by photography is the Civil Rights Movement. It was the pictures of lynchings, bloody Sunday, and abuse that helped launch the movement.

Another movement heavily impacted by photography was the anti-war protests in the 1960′s. Pictures spread across the nation showing just what was happening in Vietnam. It was pictures such as this one that helped drive the political movement against the war.

But why exactly are photos so powerful? It’s because they allow us to see with our own eyes what is going on. When we communicate not only in words but with visuals that show emotion or evoke them we are then communicating on a much deeper level. It is one thing to hear about something and another completely to see it with your own eyes.

[themedianerd02-blog]

The lights of Old Town Parker.

[themedianerd02-blog]

Edited, Posed