#mediaagencies

[uaemainland]

Media & Marketing Agencies: Mainland Licensing and Content Rules

Discover key mainland licensing requirements and content regulations for media & marketing agencies. Stay compliant & navigate industry rule

[peyates]

Agencies over in-house

Having worked within media agencies for around 18 months, I can hardly say that I am an expert and have a knowledgeable prowess on the subject of whether agencies are better over in-house marketing management.

However, what i do pertain to have is an opinion *hears audible sighs*.. that there are key aspects of the marketing mix to which media agencies can help big brands achieve. Even though many brands have multiple layers of management and very specific teams that the agency must report to, i feel that agencies can 100% add a certain level of expertise and overall media channel view.

Many people in one of my Google Squared lessons huffily marked agencies as 'unaware of brand message' and 'non-committal' and I could not disagree more. These people clearly came into contact with less passionate and uninspired people such as those that work at less favourable media agencies known for doing whats needed to keep the contract ticking along and not going above and beyond for their clients every day to do the very best work for them.

I personally work for a fantastic agency that has given me a lot of experience and learning opportunities since i first started there just over a year ago. I love the fact that i work on a number of different, fantastic brands that I am always excited to develop and create content and strategies for.

So i put this to you, what have your experiences with agencies been? Do you work for one yourself, or perhaps in-house? I'd be keen to hear your thoughts. 

[newmediaandmarketing]

Agencies are going to have to change the way they do business if they are to survice in an era of new media and marketing. They have to become more of a strategic partner and less of of vendor and they have to be willing to tell clients that they will not do somethings if it is against their core beliefs and principles. Here is a list of how agencies are going to have to change the way they approach business.