Sega gets social
Having just watched the MediaSnacker's Sega vodcast it’s really interesting to see how a huge brand like Sega uses social media to reward their fans and develop a strong relationship with them. Sega seems genuinely excited about what their fans have to say, and it’s that ‘genuiness’ that humanises the brand.
And this is one of the main points in the vodcast – it’s vitally important to show the human side of your brand or organisation. The products initially draw fans into the social spaces but it’s the people who make fans stay and come back again to follow conversations and build relationships. They put the social into an organisation and make it relevant in these online spaces.
Top tips to take away from Sega:
Use each social network differently, tune the message to the medium and use the functionality of each of the networks.
Don’t just regurgitate press releases, change the language and post about quirky things as well as news.
Humanise your brand, sign your tweets or posts with your name. This shows customers that it’s a real person talking to them, and it also gives fans a name if they want to follow up with a query.
Grow and develop relationships with your fans -encourage feedback and give back as much as you can.
Demonstrate that you are listening, and let fans know of any outcomes from their suggestions.
Monitor what is being said about the brand or organisation, keep a saved searched for your brand on Twitter and monitor it throughout the day.
Have a general social media policy in place and make sure employees know what they should or shouldn’t be saying on their personal social accounts.
Here's the link to the video - http://bit.ly/ehBwmr