Who Else Wants to Know the Mystery Behind the Impact of Social Media Stories on Ads
In 2015, Snapchat launched one of the most well-liked features, known as stories. Snapchat began as a mobile app that was considered trendy among younger age groups. Soon, the stories feature became the key functionality of Snapchat as over 80% of Snapchat users posted stories. Instagram took inspiration from Snapchat and came up with a version of stories. More importantly, Instagram was responsible for introducing the feature to a wider audience. Today, around 60% of their users are posting daily stories. This translates to 300 million users. On a similar vein, 50% of businesses use Instagram to post their monthly stories. Social Media Stories Are Trending Visual content has gained traction over the past few years on social media. As the use of smartphones increases, an increasing number of users are sharing their daily lives via videos and images. This is why social media stories are so popular these days, whereas newsfeeds are experiencing a decline. This behavioural shift reveals a fascinating change in the consumption of social media. Stories in all the mainstream social media networks are widely used, prompting experts to question whether or not they can replace news feeds. Traditionally, social media platforms were created to communicate via text. However, their development has coincided with the boom of the smartphone era, enabling users to capture real-time experiences. Read the full article