Jun 3, 2015
When you call your cable service provider and speak as though you are the customer relations representative...
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When you call your cable service provider and speak as though you are the customer relations representative...
Make your health club a back-to-school destination with these tips from NIHCA
The kids are back in school and everyone is settling into a routine as the summer season comes to an end. This is a great time of year to put together a “back to school fitness package” to entice members to develop healthy routines that will carry them through the holiday season and beyond.
Ideas for your Back to School Fitness Package:
Host a “family night” once or twice a week and allow your staff to shine by enlisting them to plan fitness activities the whole family can enjoy together!
Appeal to your members who are stay-at-home parents by offering training sessions and group classes during the day while the kids are at school.
Start a “Biggest Loser” challenge at your club that is open to all members and host a holiday party for participants complete with a final weigh-in. What a great way to start the New Year!
Offer supervised programming so that your members can enjoy outdoor workouts during the fall and winter months while still receiving credit toward their reimbursement.
Host a healthy holiday “potluck” where members can trade healthy Halloween, Thanksgiving, Christmas and New Year’s recipes while sampling the healthy fare!
Offer a small incentive for members who are utilizing their “back to school fitness package” by including door prizes at your holiday party. Some ideas include water bottles, hand towels, or duffle bags with your gym’s logo!
Original post.
I once wrote about the 10 second experience that we implement with anyone we encounter. The 10 second experience is a system we use to take literally the first 10 seconds of interacting with someone to simply be ourselves and create a connection with that person. In doing so, we are able to create a more comfortable environment for our members and guests by treating them simply as a person, rather than another client.
This works great in our clubs, but often throughout the club, we are able to spend more time with a specific individual and create a deeper connection with that person. These conversations can go anywhere from how their day was, to how they met their spouse! The way to these conversations can be developed through a series of five simple questions.
Read more.
Fitness professionals are duty-bound to impart their passion for exercise and get the results their clients are paying good money for — even if that client has a natural aversion to exercise, or a totally sedentary lifestyle, before walking onto your premise.
But sometimes, gym staffs are a little too great at firing clients up with visions of running marathons or rocking a hot bod. They don’t ensure that newbies understand they need to take it slowly, build fitness gradually and experience a wide range of options to better understand their own tolerances.
Consequently, what often happens is that clients leap into a couple of advanced classes without proper guidance and end up, at best, not being able to walk again for a week — or at worst, injuring themselves badly.
By the time they are able to walk again without wincing, the momentum is gone — sometimes for good — and a club membership that might have paid dividends for years is lost.
Read more.
You and your team may have a higher calling — to rekindle the flame of fitness for men, women and children everywhere. Answering this call through an “Intentionally Engaging Experience,” or IEE, will prove to be a surprisingly effective strategy for filling your facility with passionate and energetic warriors who are committed for the long haul. Engagement begins with deliberate focus on the customer. The easiest way to detour his or her interest is to assume that you know why he or she has come in to visit your facility. Train your staff on how to listen before speaking. Understand the difference between hearing and listening. Hearing refers to sound but listening requires focus, retention and comprehension. If paying close attention, the listener can use the visitor’s choice of language, tone and body movements as an indicator of relevance.
Think of this as the most attractive step in the sign-up process for the customer. During this time, a potential new member may share their individual health story. The information that the customer provides should become the foundation for your consultant’s pitch. Help the customer feel free to speak. Make their concerns primary. Use comforting gestures and encouraging words. Assure them you honestly want to know what’s on their mind.
Read more.