The Rise of men's skincare products in India
Men also need creams, gels, and everything in between to ensure shiny skin and shiny hair.
In recent years, men have become increasingly educated about skin care, ingredients, product efficacy and usage, especially in the light of pandemics.
The men's beauty industry is growing rapidly as new and innovative men skin care products online products are launched.
Over the last decade, gender norms and stereotypes have been shattered, revolutionizing the Indian men's grooming industry.
The country's beauty industry, passionate about offering a wide range of products to women, is now being replaced by many brands that manufacture men-only products.
According to various research and markets, India's men's grooming industry is ready to reach $ 1.2 billion in revenue with a CAGR of approximately 11% by 2024.
The report highlights the growth of online businesses by promoting e-commerce after the COVID-19 pandemic.
Currently, a significant number of Indian men provide timely care for beards, hair and skin. Increasing awareness of the harmful effects of UV rays and pollution has also spurred men's grooming and growth in the beauty industry.
The surge in demand for men's grooming products is driven by a variety of new factors, including rising disposable income, growing social media, and increasing awareness of men for metrosexual celebrities in Indian pop culture.
Studies show that men's skin is 20 percent thicker, 70 percent oilier, and 40 percent sweatier than women's skin.
Therefore, men's skin is thicker, seborrheic and tougher than women's skin. Environmental factors, stress levels, and testosterone hormones that affect the skin can also cause abnormalities in women's skin.
However, the ingredients used to treat skin problems are the same for both men and women as follows , like - alicylic acid for acne.
The only difference is that men may require a higher percentage or frequency of product use compared to women.