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Comprehending Meta Keywords An Ancestral SEO Relic
Explore the past of SEO and discover why the meta keywords element is no longer relevant. Find out why it's no longer used by contemporary search engines.
How to Create Meta Description in Your eCommerce
Often the administrators of ecommerces and websites, in general, leave aside the meta description, not giving due importance or even because they do not know what to write. This is a big mistake.
So that this does not happen, it is important to always fill in the meta description fields of each page in an optimized way, paying attention to the rules, especially if the page is about products.
In this post, we will offer some tips for creating a good meta description.
META TAGS AND META DESCRIPTION Meta tags or meta description are the lines of HTML code that summarize the site's content for search engines. It is nothing more than a brief summary of the site or a page of the site. In practice, the meta description is that small text that appears along with the link when you do a search on Google.
THE IMPORTANCE OF META DESCRIPTION The meta description is one of the SEO strategies to achieve more visits to the site. However, this tag is only for the user and not for Google robots. It is very important because it is a brief description of the content of the page, be it content or a product.
It serves to inform the user of what that page is about before he clicks the link in the search results. This contributes even more to SEO because it prevents people from entering the site, not finding what they expected and leaving quickly, increasing the bounce rate.
For Google, increasing this rate means that your site is not interesting to the public. Therefore, a non-relevant website does not "deserve" to be well-positioned.
WHY IS IT IMPORTANT NOT TO LEAVE IT BLANK? Now that we understand the importance of meta description , we know that it should not be left blank. But why?
When Google reads the meta tag and nothing is written, your search engine will automatically collect the product description or any other text/phrase inserted on that page. Leaving to Google itself the decision of the text that will be displayed in the results. This way your site will have description goals that are too long or too short and without attractive calls, decreasing the user's chance of clicking on your site.
HOW TO WRITE A META DESCRIPTION Most people wonder what to write in the meta description. It's very simple, the fundamental tip is to use the main keyword on the page and create an attractive call, including a call to action to encourage the click. They can vary a lot according to the segment, but they should attract the public to click on that link. For example:
Buy now - Sign up - Access now - Don't miss out - Parcel in 3x without interest - Download for free - Check our prices - Learn with us - Book your room It should be a summary of the content of the page or product for the user to understand what it is about, it should also:
Have a maximum of 156 characters - Be exclusive - Have a keyword - Have a call to action - Be written in your own words
WHERE TO INSERT THEM? The way to insert the meta description on each page varies a lot for each platform. For those who use WordPress, it is simpler, as there are several plug-ins (such as Yoast) that help in filling in the post itself. For other platforms, the idea is to insert the tag by the code and if you don't know, ask a programmer for help. In the site code the meta description must be written between the <> symbols, as in the example below:
HOW TO CHOOSE THE BEST KEYWORD Like every page, the meta description must also have a keyword. It is very important in SEO so that Google can understand what it is about and show the page to users who searched for those words.
In the meta tag, it is important to show the user that your page has what they are looking for. The keyword also appears in bold in search results, drawing attention to clicks.
Research how your site's audience would search for your products or services and come up with possible important terms to use. The ideal is to create keyword research to analyze which ones are most relevant to your segment.
There are three types of keywords, long, middle and short tail. The ideal is to always try to choose long-tail words, as they are more specific, made up of three or more words and are more likely to rise in search positions.
In addition, there are also several tools that help us do this, and one of them is the Keyword Planner, in which we insert a specific word and it gives us other relevant related ones. It remains to choose. Another would be SemRush, which allows the search volume of keywords among other relevant information, such as assessing the position of competitors.
Creating a meta description is not as difficult as it seems, just follow the rules and create a good keyword planning. Good strategies to all!
Meta Tag Generator | Meta Tag | Meta Description | Meta Keywords
Meta Keywords SEO | Is Meta Keywords Tag Dead? Where Do Keywords Go On A Website?
Meta keywords are types of meta tags in the HTML source code of a web page. They describe the content of a website shortly and concisely, and are therefore important indicators of a website's content to search engines.
Today are we going to learn about:
What is Meta Keywords?
Importance of Meta Keywords
How to write a well optimized Meta Keywords?
Length of Meta Keywords
Is Meta Keywords Tag Dead?
Tips To Use Meta Tag S.E.O 2020 in Hindi. get an idea about Meta Keywords meta, Meta Description, etc implement This Meta tags In your web-page and increase organic traffic flow,
Here are some Important Tips which can help you to use meta tags to increase your SEO Score
SEO on Page Checklist
Have you included SEO keywords in your <H1> tag yet? this is the 1st readable content that Google weight SEO ranking, other then this, have you put keywords in meta keywords, and description tags? It is place where keywords first read google bots too!!
Read more: https://egenz.com/slides/seo-on-page-checklist-part-1/
💡 Meta Keywords & Meta Descriptions: Meta Keywords Attribute - A series of keywords you deem relevant to the page in question. Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page. Meta Description Attribute - A brief description of the page.
What impact do meta keyword and description tags have on SEO in 2017
