#metaphorsandbeyond

[metaphorsandbeyond]

The Long Catch On (Or Why Metaphors Take So Long To Become Conventional)

Creating new metaphors that explain science or reframe social issues is easy. Getting people to actually use them? That’s another issue. It’s a long game, undoubtedly. Or a long catch on, as I have...

Thanks to Michael Erard (with a Quirk assist) for this thoughtful piece on development and use of a metaphor.

[metaphorsandbeyond]

Can we get a long cord with that?

Comparison:

"‘We want to create a dial tone for the Internet.’"

Context:

"In his first major appearance since Facebook's stunning $16 billion acquisition of mobile messaging company WhatsApp last week, Mark Zuckerberg took the stage at the Mobile World Congress on Monday to explain his plan for the company's future in mobile: [comparison here]

Early in the address, Zuckerberg focused his attention on Internet.org, explaining some thought behind why he wants to bring cheap or free Internet to most of the world.

‘Most people in the world don't have access to the Internet at all," said Zuckerberg, dressed in his typically casual t-shirt and jeans. "After Facebook reached its milestone of connecting a billion people, we stepped back and thought, 'how can we change the rest of world?"’ we stepped back and thought, “how can we change the rest of world?”’'

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Strange, Adario. “Mark Zuckerberg: ‘We Want to Create a Dial Tone for the Internet.’” Mashable.com 24 Feb. 2014. Web.

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Thanks to Adario Strange for capturing this throwback from Mark Z.

(image adapted from Mark Mathosian)

[metaphorsandbeyond]

The Teachers

by Sarah Blaine We all know what teachers do, right? After all, we were all students. Each one of us, each product of public education, we each sat through class after class for thirteen years. We ...

Oh My!  Lawyers, teachers, lawyers, teachers, lawyers, teachers.  Very nice extended parallel occupational analogy examination of the two professions. Profess indeed!

Thanks to Sarah Blaine for this blog piece.