Results from my questionnaire, method 3 of my primary research. The people who answered 'Yes' to if they had every watched a music video or listened to music that they disliked, either attributed the reason to their visit to the page as out of curiosity, peer pressure or marketing. Most people who filled in the questionnaire prefer to listen to music on the internet, as they can access exclusive information, which they wouldn't otherwise find anywhere else, or because they could find out about new underground artists and listen to material first hand.
If I had more time, I would've got more people to fill in my questionnaire. As it stands, I have a representation of what 17-18 year olds in a performing arts school think, but I wanted to get a broad representation so that I had a clear idea of how internet users help celebrities achieve fame and what the most effective method is that attracts internet users and makes them listen to music.