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Right now, when a program supplier such as Warner Bros. TV or ABC Studios strikes a deal to put its content on a streaming service, it does so without knowing exactly what sort of benefit that service gets from its show. It could be that 20 percent of all Netflix viewing comes from folks catching up on Breaking Bad, for all the studios know. Or it could be the reason ratings for New Girl are down so much in recent years is because folks now watch the show a year later on Netflix.
What the Journal story doesn’t mention at all is whether Nielsen has any plans to tally viewership for original content produced exclusively for Netflix and Amazon — shows such as Orange, Transparent, and House of Cards. In theory, it would seem the same Nielsen tech that measures the audio on Scandal could also pick up whatever House of Cards sounds like. One industry insider, however, wonders whether Nielsen would bother spending the time and money to measure Netflix and Amazon originals unless a specific client were willing to foot the bill for it.
(via Will Nielsen Really Be Able to Measure Netflix? — Vulture)
h/t thatlameblog
Have Metrics or Use Metrics?
Which one describes you?
There is a substantial difference.
One is waste, the other can lead to wonder.
ffs I can't write anymore, I have 500 words left. I've read 15 books for this. I NEED MORE.
Metrics Minute: Burn-up Charts
Thomas M. Cagley Jr.
Audio Version: SPaMCAST 133
Definition:
A burn-up chart is a graphical representation that tracks progress over time by accumulating functionality as it is completed. The accumulated functionality can be compared to a goal such as a budget or release plan to provide the team and others with feedback. Graphically the X axis is time and the Y axis is accumulated functionality completed over that period of time. The burn-up chart like its cousin the burn-down chart provides a simple yet powerful tool to provide visibility into the sprint or program.
The burn-up chart can be thought of as the mirror image of the burn-down chart but is generally extended over multiple sprints to show the strategy being followed as the project builds toward release and product delivery.
Formula
As with its close cousin, the burn-down chart, there is not really a formula for a burn-up chart as much as there are instructions on how to represent progress against a goal graphically. In its simplest form, graphically the X axis represents time (days, sprints, or releases) and the Y axis represents the accumulated functionality completed over that period of time (stories, value or cost).
Using the basic form of the graph as a base, other data can be integrated. The plan data for multiple sprints and the release schedule can be overlaid on the chart to give visibility into the anticipated flow of the project. The project budget can be added to the chart to provide feedback on budget utilization; the budget line can be raised or lowered to show how much work remains as changes to scope are incorporated. Value can be tracked on a second Y Axis to show the team the relationship between work and value. The burn-up chart is one chart covering the big three topics of on time, on budget and on schedule.
Uses
The burn-up and burn-down charts have many similar uses such as planning and monitoring. Rather than repeat the discussion already published in the Metrics Minute: Burn-Down Charts, I will focus on the major distinctions between the charts. The unique power of the burn-up chart can be found in its ability to provide a holistic view for the project. The view is holistic because the chart can be used to show progress over sprints and releases. To use a photographic analogy, the burn-up chart provides a panoramic view rather than a normal picture which is narrow slice of real life.
James Shore suggests developing a risk adjusted burn up chart to make and meet commitments. The risk adjusted burn up chart tracks commitments alongside progress. Adding a continually refined risk adjustment to the burn-up chart accounts for Steve McConnell’s cone of uncertainty. http://jamesshore.com/Blog/Use-Risk-Management-to-Make-Solid-Commitments.html
Issues
One issue is that a burn-up chart provides visibility at a high level rather than progress at a story level which causes some people concern. Burn-up like burn-down charts are not designed as a precise report on where each story is on a day-to-day basis but rather as a view of how functionality or value has been delivered. The burn-down chart and the detail found in a card wall (or proxy) are better tools to drive a project on a day-to-day basis.
The second issue occurs as function of the fact that value is recognized when a piece of work is complete. In software projects this equates to functional code that has been integrated and tested. Value is not recognized until work in process is complete. Alistair Cockburn suggests this strategy yields more reliable information about the projects actual state than the classic plan based mode. The problem is that if the increment of work is too large the graph will resemble a J with the majority of value accumulating late in the sprint leaving room from negative surprises. The way to avoid this issue is to increase the granularity of the units of work. This will allow the team to recognize value more quickly and therefore smooth out the curve.
The third issue is also related to the choice of unit of measure for use on the vertical axis. The unit needs to be predictable early in the process. Most physical measures such as lines of code can’t be known until you’re very near the end of the sprint or projects. Leveraging a metric that can expand even though scope has not changed muddles the information provided by the chart reducing usefulness. This issue can be avoided by choosing unit of measure that can’t expand unless additional work is accepted into the sprint or project. Functional measures such as Quick and Early Function Points that translate stories or requirements into numbers are a disciplined mechanism for addressing the unit of measure issue without adding overhead.
Related or Variant Measures
Functional Size
Velocity
Burn-down Charts
Earned Value
Productivity
Cumulative Flow Diagrams
Criticisms
The most significant criticism of the burn-up chart is that in its basic form it does not reflect the flow of work. Work in some sprints does not lead to completed functionality therefore value is not accrued. Integrating work flow by using techniques like Kanban and cumulative flow diagrams is a way of accruing value on a more granular basis if small complete packages can’t be used.
The final criticism is that burn-up charts do not predict surprises. This is a false criticism as a black swan (surprise) by definition is not predictable. I would suggest using the value at risk metric as a risk management tool to help avoid surprises but vigilance should never be supplanted by measurement.