Only that’s not how it works in practice. Preseason polls establish a pecking order: Win, and you move up the ladder. Lose, and you fall. This is independent of team quality; big underdogs that play Clemson or Oklahoma close (or Alabama, but big underdogs don’t play Alabama close) don’t climb up the rankings, and teams that lose games on incorrect refereeing decisions suffer the same fate as teams that lose legitimately. Win enough games in one season, and a team will start higher up the ladder the next.
After finishing 13-0 in 2017 (and beating Auburn in the Peach Bowl on New Year’s Day), UCF started 2018 ranked 21st in the AP poll. That’s two spots behind Florida State, which went 7-6 in 2017, finished unranked, and lost head coach Jimbo Fisher, who signed a $75 million contract with Texas A&M. By the time the first CFP rankings came out before Week 10, UCF was 7-0 and in 12th, behind seven one-loss teams and two-loss Florida. Despite winning their last five games, the Knights managed to climb only four spots on the ladder: Alabama, Clemson, Notre Dame, and Oklahoma were ahead of UCF in those initial rankings and never lost, while Ohio State leapfrogged UCF in Week 11 after beating 2-6 Nebraska at home by five points. Georgia and Michigan started ahead of UCF and stayed there despite both teams losing their final game.
The College Football Playoff rankings is American capitalism in an easy to see/understand form. Hunt down people reacting to the idea of UCF being worthy of a spot in the playoffs and you’ll see people trapped by a system that makes them think that hard work is all that matters, that things are equal, that somehow UCF had an easier path than the powerful (or were lazy cowards) when, really, they operated within a framework where there’s no real room for advancement, because those with power will ignore them for fear of losing their status. Go hunt down the people who think all homeless people are too lazy to work and that rich people are all find upstanding folks who deserve every penny because they’re just better than everyone else and someday they’ll be one of them because they work hard and are smart and this is America where anyone can become something ha ha ha fuck.
Sure, that’s a little melodramatic, because we’re talking about American college football, but... sports are just entertainment and metaphor.