We learn that 'phenomenography favours a dynamic approach'; and that 'combining a phenomenographic and a systemic functional perspective... provides an opportunity to develop a coherent understanding'. Who would not want a dynamic approach or an opportunity to develop a coherent understanding? This sort of claim has more than a passing resemblance to promotional language that boasts the worth of commercial products: this yoghurt improves digestion; this detergent kills all known germs; and this research favours a dynamic approach. Phenomenography might not kill all known ignorance. But, do you want to produce something coherent? Then try Phenomenography right away. Improve your research with new, scientifically tested Phenomenography. [...] Did anyone really imagine that travelling to conferences, staying in hotels with expenses paid, attending drinks receptions and attracting the attention of established figures was a good means to develop original, critical thinking? The more academic friends that you make, the longer your list of academics whose work you cannot publicly criticize. [...] James ended his address by declaring that 'our undisciplinables are our proudest product'. Let us agree, he concluded, 'in hoping that the output of them will never cease'. Today, university managers have a different understanding of the words 'product' and 'output'. They are now proud of products and outputs which are financially accountable and which, in consequence, are highly disciplinable.
“Learn to Write Badly: How to Succeed in the Social Sciences”, by Michael Billig










