Design Distilled
We’re just weeks away from releasing our first bottles of gin and to that end we’ve finalized our packaging—which we’re pretty excited about! For an artisan product like ours, we wanted to convey a feeling for exactly what’s inside the bottle. For us, it’s about authenticity and transparency—being completely open about our ingredients, our process, and our passion.
Let’s start with our name. Ashby and Timo loved the heritage of Industrial Age ‘spirit works’ distilleries, but also saw it as a vision for the future. They wanted to create an experience where no matter what level of spirits knowledge you had, you could come share and learn with like-minded people at the distillery.
This idea eventually developed into our brand with the help of our very talented design team, Ingalls Design. A stamp (our logo) was created, bearing the Spirit Works Distillery name and incorporating a cog symbol. Both the stamp and the cog are references to our handmade process, with the help of our beautiful copper still.
Once we had our logo, we needed to develop our bottle. We wanted something that would fit right in with the original ‘spirit works’, but was also streamlined and modern, and easy to hold and pour. We designed our own proprietary shape (that fits perfectly in your hand) and added an embossed cog on the back as our signature.
For the paper label, we went with something simple. Continuing our authentic transparent theme, we would tell you exactly what goes into the bottle (whole grain) and exactly what you're drinking—simply Gin. We also added a few copper details in honor of our still and a little something special for Ashby and Timo (look for the boat).
Oh, there is one other thing…
On each bottle of our Gin, which we fill and label by hand, we will write the specific batch number on the front of the label. You can then visit our website and look up your batch to learn what is unique about your bottle. It also serves as our sign off that we’ve monitored each and every step of the process—batch by batch, from grain to glass.
-Romy
