𝗧𝗶𝘁𝗹𝗲: Mido Multifort Wasserdicht Advertising Poster 𝗔𝗿𝘁𝗶𝘀𝘁: Anonymous 𝗗𝗮𝘁𝗲: Circa 1947 𝗠𝗲𝗱𝗶𝘂𝗺: Lithography (on stone) 𝗣𝗿𝗶𝗻𝘁𝗲𝗿: Fiedler, La Chaux-de-Fonds 𝗗𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀: 128 cm x 90 cm 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: This vibrant vintage poster promotes the Mido Multifort Wasserdicht (waterproof) wristwatch, a hallmark of mid-20th-century Swiss watchmaking. Created through the meticulous process of stone lithography, the artwork showcases bold typography and dynamic, polychromatic imagery characteristic of post-war advertising. Printed by Fiedler in La Chaux-de-Fonds, a hub of Swiss horology, this piece reflects the era's emphasis on precision, durability, and style.













