Dec 7, 2017
Landmark 1994 Wonderbra ad--Is this feminist?
“How is it that women’s arousal has come to be tied so closely to pleasing men?”
Rosalind Gill’s article on Midriff advertising, which “re-sexualizes women’s bodies, with the alibi of a feisty, empowered postfeminist discourse that makes it very difficult to critique.”
Gill, R. (2009). Supersexualize me. Advertising and the ‘Midriffs.” In F. Attwood (Ed.), Mainstreaming sex: The sexualization of Western culture (pp. 93-99).
Read summary here