#mindmatrix automation software

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MindMatrix Introduces Marketing Automation Tools to Continuum’s Channel Partners

Continuum, a leading provider of managed services solutions, has selected MindMatrix’s cutting-edge marketing and sales enablement software as the technology engine behind the Continuum’s newly launched partner inbound marketing program. “Marketing Advantage” is the technology industry’s first fully integrated, turnkey marketing program designed exclusively for IT services companies. Powered by MindMatrix, the program helps Continuum’s partners generate leads, automate marketing and close more deals without having to contribute extra time and resources.

“Finding the time to develop and sustain a quality marketing program is difficult for many of our managed services provider (MSP) partners because they’re focused on supporting customers,” said Continuum Vice President of Channel Marketing and Community Development Mark Zahar. “Marketing Advantage goes beyond traditional approaches by combining a highly systematic process with professionally created content that keeps the MSP’s brand awareness high among targeted prospects. We chose MindMatrix as the automation tool behind the program because it makes sales collateral creation easy on our partners while giving them deeper insight into prospect analytics.”

Continuum partner Empower Information Systems has seen impressive results since leveraging the Marketing Advantage program powered by MindMatrix. Using the email-marketing platform with pre-loaded templates that Empower customized with its logo and corporate colors, the company was able to secure a $60,000 deal in less than three months.

“We’ve never maintained a dedicated marketing staff, but as our company matured, we began to realize that you can only shake so many hands and play so many rounds of golf in a day,” said Principal and Chief Security Officer at Empower Information Systems Jason Holbrook. “We needed a plan to engage customers and knew we couldn’t count on ourselves to get it executed. That’s why we chose Marketing Advantage.”

MindMatrix’s channel solutions product seeks to satisfy the needs of channel partners and channel managers with specialized tools for sales and marketing professionals. "The channel solutions module allows a company to maintain its brand integrity and keep track of its channel partners' activities and outcomes, while also allowing their partners to generate leads, access their own sales and marketing materials and enable their sales teams with special sales functions that you just don't see in other marketing automation software platforms", said Harbinder Khera, MindMatrix CEO.

With all this positive feedback about its new channel offerings, MindMatrix is looking forward to working with other businesses that have channel needs, both locally and nationwide and it has ramped-up its sales team to deal with the high demand these new offerings are sure to generate.

[mindmatrixmarketing-blog]

Do you have the right tools to achieve your marketing goals?

A recent study by Accenture revealed that 4 out of 10 chief marketing officers believe that they are unprepared to meet their marketing goals. They stated not having the right tools as one of their chief challenges in not being able to achieve their marketing goals. Perhaps it’s time to revisit your marketing tools and find out if it will help you attain your marketing goals. While you are at that, here are a few things you should consider: Ease-of-use Often, companies invest in marketing tools to find out they never really use them. Reasons range from the tools being too complicated to too time consuming. Find out if the intended users are actually using your marketing tool. If not, ask questions as to why it is not being used…sometimes, a simple training session may be all you need to get them started! Up-to-date Are you still using a primitive e-mail marketing tool? Or is your marketing tool in tune with the latest marketing trends? Today, marketing tools have to be multi-dimensional. It is not just about doing e-mail blasts. Look for a marketing tool that has an all round approach to marketing and offers a variety of media options including print, social media, PPCs, web marketing etc. Prospect insight This is one of the key areas that your marketing tool should be good at. Check if your marketing tool offers you great prospect insight. An effective marketing tool is able to combine prospect behavior across various touch points to give you a complete picture of your leads. Sales alignment If you thought your marketing tool was none of sales’ business…think again. With Marketing 2.0, the boundaries between marketing and sales are really blurring. What marketers really need today is a tool that will bring them and the sales people on the same page. MindMatrix’s next generation marketing automation platform does all of the above and more! Please visit www.mindmatrix.net to know more.

[mindmatrixmarketing-blog]

Is your Marketing Deliverable being Trashed by Sales?

A research by Sirius Decisions concludes that 90% of the marketing deliverables remain unused by sales. So what can you do to ensure your marketing materials are actually used? Here are 4 sure-fire ways to make that happen… Power to sales Who creates the collateral? Your marketing team…who uses them? Your sales team…so, doesn’t it make sense to give sales some power over the deliverables? Why not allow them to tweak the deliverables as they want…it’s better to change a few words here and there instead of having the entire brochure trashed, right? Bottom-line: Give your salespeople a way to effectively make changes to your marketing output—a way that’s easy, fun and quick! Get the sales team to speak up! We know your salespersons are not cut out to generate very creative flyers or landing pages and that even the most creative salespersons don’t have the time…but they still know what the prospects really want because they talk to them and meet them day-in…and day out. So call for a meeting and put your marketing and sales on the same page with respect to what they expect. And see the results for yourself! Consistency despite multiple channels Each salesperson finds a way that works best for them. Also, every prospect is different. That means if Joe responds best to print flyers, Jane might be more receptive to e-mails, or Bob would be actively engaging with your sales team on Facebook. So, it makes sense for you to arm your salespersons with deliverables that cut-across multiple prospect touch-points. Personalization anyone? There’s nothing a salesperson loves more than being able to build a personal connection with their prospects. So, why not help them do it. What if you could help them establish their personal brand through your deliverables…or provide them a flyer personalized for that important prospect? Deliverables that help them close deals faster wouldn’t end up in the trash can! MindMatrix’s Marketing Automation Software can help you do all of the above…and more. Please visit www.mindmatrix.net today to know more.

[mindmatrixmarketing-blog]

Five Quick Fixes to Improve Your Search Engine Ranking

In an age when most of business happens online, not showing up on Google can really hurt you. While there’s no real short cut to showing up consistently on web searches, there are a few quick fixes to get your site up on search engine results… HTML tags Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page. Alternative text images Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them. File hierarchy How good is your HTML file hierarchy?  Check if your website’s pages are logically situated and avoid too many unnecessary folders. For example—NFL=>Teams=>PittsburghSteelers is a better folder structure than NFL=>Teams=>NFCEast=>PittsburghSteelers, because here NFCEast is redundant and only serves to push the Steelers page deeper down the order. Sitemap A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website. Content quality Glance over your content quickly to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make quick fixes to your content accordingly.

[mindmatrixmarketing-blog]

WHAT MODERN DAY B2B MARKETING HAS IN COMMON WITH A ROM COM? THE GUY WITH SMARKETING GETS THE GIRL…

I’m sure you’ve watched one of those love triangles or rom coms in which the unlikely guy ends up getting the girl. I bet you never thought it could apply to B2B marketing. But, here’s how it works… Our unlikely hero is just always around. Silently observing, supporting and just being there for the girl whenever she needs him…and voila! when it’s time to pick one of the guys, suddenly it all starts to make sense to her. How he knew everything about her and fulfilled her every wish even before she knew what she wanted! This is exactly what smarketing allows your business to do and here’s how it helps you get the lead…. Smarketing means total alignment of sales and marketing. When your organization engages in smarketing, it means every gap between sales and marketing is plugged. End result—your marketing and sales team gets a clear, unified, 360 degree view of your prospects. For example—if marketing knows that prospect Jane has downloaded the pricing sheet, then this action triggers marketing to pass the leads on to sales. Once the lead is passed on to sales, the sales team has a complete account of Jane’s activities. The sales team would know details such as whether she opened the e-mail from the sales executive, if she clicked on the link to the online product demo or if she filled up a demo request form. Armed with this information, the sales team can approach Jane in the right manner…at all the right times. Thus, smarketing allows sales to stay in touch with their prospects throughout the sales cycle—but more importantly, it allows the sales team to do so intelligently, thus enabling them to make the right moves in a timely manner and close the deal faster. Up next: Smarketing can help you make the most of your marketing dollar

[mindmatrixmarketing-blog]

Sales+Marketing= Smarketing=Quality Leads Generation

In the last blog piece we told you what smarketing is, and how it can benefit you.  In the next couple of blog pieces, we will dissect the benefits offered by smarketing. Did you know that Smarketing can help you generate quality leads? Here’s how it works…

In most businesses, the sales teams find about 80% of the leads passed to them from marketing to be of poor quality. Talk to the sales head and she will say, “Marketing has no idea what we and the prospect are looking for. Most of their leads are not a good match for us.”  The marketing head will have a different story where the sales team is at fault for not pursuing the leads right. But, smarketing can resolve this issue by helping marketing generate QUALITY LEADS for sales.

Smarketing aligns your sales and marketing processes, putting both these important functions on the same page with respect to lead interest. That means both—the sales and marketing heads, get the same 360 degree view of the lead, thus ensuring there’s agreement between the two in terms of the lead’s willingness to buy. 

Smarketing also allows marketing to nurture leads which are not ready to meet the sales team, thus ensuring that they are passed on to the sales team only when they are ready to make a purchase.

Net result: Only ripe leads (quality leads) are passed on to the sales team, while those with potential are groomed till they become sales-ready.

Up next: How Smarketing can help you close deals faster…

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SMARKETING—OLD WINE IN A NEW BOTTLE

Have you heard of Smarketing, the ‘new’ marketing buzzword? Smarketing basically means a union of sales and marketing processes—or what we, at MindMatrix have always advocated as sales-marketing alignment…and here’s why your business needs smarketing…

 Smarketing can help you generate quality leads

Smarketing can help you close deals faster

Smarketing makes your marketing more effective

Smarketing makes you more efficient

Smarketing helps you stay truly connected with your prospects and customers

To know more about how smarketing makes these happen…stay tuned to our blog…on Tuesdays and Thursdays…