Nov 27, 2017
Mini Task collaborative branding and packaging- starting points
The objective was to pick an existing product and redesign the packaging, incorporating the elements of illustrative branding and telling a story with these elements.
For this new redesign to be successful, my team and I needed to go through a number of steps:
Research
Brand analysis
Understanding target audience
ideation
technical design through to the final execution
The final outcome must be a meaningful visual redesign- presented to a high standard with evidence of collaborative work.