Oct 14, 2015
Positioning your invention for success!
Positioning your invention for success!
If you’re going to be an inventor of retail products you had better know the basic processes your “product” will go through on the way to the store shelf.
The order of those processes is simple: Invention, Product Development, Product Positioning, and Sales/Distribution.
The process of getting a fully developed product ready for market is called “Positioning” your product. While positioning has…
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