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[onescreen-blog]

Magazine Publishers, Where’s Your Video?

A magazine website’s sole purpose is to engage audiences with information. To accomplish this in today’s digital era means offering interesting content in as many media formats as possible (image, text and video). I've seen some great examples of major magazine publishers turning themselves into respected video hubs (Redbook, People and Rolling Stone), but there’s an equal amount or more that are squandering opportunities by not offering enough (or any) meaningful video experiences. Not owning video content isn’t an excuse – with the right partnerships, every publisher can incorporate video on each page of his or her website in ways that audiences will want to watch. 

You can read the rest of OneScreen's article featured on Min Online here. 

[onescreen-blog]

Magazine Publishers: What Can Video Do for You?

I can’t tell you how many times I’ve visited a magazine publisher’s website and was unable to find a meaningful video experience. This isn’t just a problem with the small guys. As an experiment, go to the websites of these major titles: Reader’s Digest or Taste of Home. You’ll either find that they don’t have any video, period, or you’ll have to really dig to get to it.  My guess is that these publishers aren’t using video because they don’t have their own video content, but this shouldn’t be an excuse in today’s digital era where video is so easy to acquire. This is especially critical when you consider that print circulation and ad revenue has experienced a steep decline for almost a decade now and more magazine publishers have made the move to digital or closed shop (2012 in memoriam). Publishers must do everything in their power to keep audiences engaged and relate to the ways they consume content, starting with video. 

Read the rest of OneScreen's article featured on Min Online here.