What is Multi-Level Marketing in India?
It’s been rightly put by Robert Kiyosaki “If you want to be rich, think BIG, think DIFFERENTLY”. Various MLM organizations have adopted this mantra and are spreading their network at a fast pace. In our daily lives, we normally come across different advertisements stating “Build your network with us” or “Start earning the money you deserve” and many more like this. This is called MLM business strategy. Before we move further, we must understand what MLM is all about.
Multi-level Marketing or MLM is a form of direct marketing in which an organization commissions their recruits on selling their products and encourages them to make more members under them, thus creating a complete chain. This whole network is created through word of mouth, relationship favors, friends, families, and referrals.
Initially, MLM in India was started by Hindustan Unilever Ltd. But later switched to retail sales. Bigger organizations like Oriflame, Avon cosmetics, Modicare, etc. are working on the MLM model and are making huge profits.
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