5 Reasons to Develop a Mobile Website and how to choose a mobile development company
5 Reasons to Develop a Mobile Website
Ofcom’s figures on Smartphone usage show that nearly one in three adults now use a smartphone and this trend is projected to increase with usage patterns also changing. Here are a few reasons why having a mobile website is a good idea.
Reason 1 Mobile search is on the increase
· Google report a 500% growth in mobile search in the last two years with local searches on mobile web, accounting for 9 out of 10 searches.
· Google has a smaller index of content for mobile, which means it is easier for a site to rank higher in mobile search. Becoming established now, while this is still new and only 3% of companies have a mobile site, might mean that your site has a better chance of maintaining a top Google position within mobile.
Reason 2 Mobile Ecommerce is increasing
· A survey carried out by Adobe, 2011 revealed that 62% of smartphone users said they have purchased physical goods from their mobile device in the last six months. By 2015, it is predicted that mobile shopping will account for 12% of global ecommerce turnover (Source: ABI Research, 2010).
Reason 3 Mobile web sites are easier to use
· Sites especially designed for mobile devices and the mobile web are easier to use and navigate around, making the customer experience better, which in turn will improve customer perceptions of your brand.
Reason 4 Mobile Web sites make your business accessible
· A mobile site extends the reach of your business, allowing customers to gain access quickly, while they are on the go, in one click. Your existing web site may give the full picture of your business, while a mobile site allows you to deliver immediate access to relevant information when most needed – while your customers are on the move. Both sites can work together to ensure your customers are getting the most appropriate experience for their situation and their device. Since Smartphones are constantly with consumers, this combination of personal location and constant presence means companies have new ways to communicate to customers. The shopping experience can be enhanced for customers as they gain access to information while they are out shopping. The ability to pre-order and collect an item while out, will save them time. Making the buying process easy creates powerful positive brand associations.
Reason 5 Mobile websites increase propensity to purchase
· According to a recent survey by NRF 2011, consumers are 51% more likely to purchase from retailers that have mobile-specific websites.
How to choose a mobile web and mobile application development company
Having decided that you need a mobile website the next stage is choosing a good mobile web development company. Here are a few things you might consider.
Capability and Skills in mobile web development and mobile application development
A good mobile web development company will have invested in the programming skills necessary to create a usable mobile website with relevant content for your customers. Not only this, they can guide you as to the best way to make your mobile website accessible, their mobile Application Development team can build the useable, creative and functional app, that may be required to access it. Whether your mobile website is accessed directly, through a native app, a mobile web app or through a mobile web browser, is a difficult decision to take, and can affect the performance of your website especially if it is an ecommerce mobile site. Your mobile web development company should have the capability to advise you on the best route and to join up the thinking behind your mobile web strategy. They should have the experience to work with you on your mobile project to deliver exactly what you need, on time and on budget.
Technology Used in mobile web development and mobile application development
Other things to look out for in a mobile web development and mobile application development company are the technology they use to create the mobile apps or mobile sites. HTML5 is the latest programming technology, making the mobile web site or app accessible across every mobile operating platform and across every mobile device. Taking Pulsion Technology as the example, our capability covers the full range of mobile operating platforms including Android, iOS, BlackBerry OS, Windows Mobile including Windows phone 7, and Symbian OS.
Our Mobile apps can run on many tablets and PDAs (Personal Digital Assistants) and EDAs (Enterprise Digital Assistants) from the older versions of the iPhone to iPhone 4, iPhone 3G, iPhone 3GS and iPad 2, as well as BlackBerry and smartphones that use Symbian or Android OS.
Ability in mobile web development and mobile application development to design ‘One off’ unique projects
Another consideration when choosing a mobile web development or mobile application development company is to look at the creativity, relevance and functionality of their work. Unique and innovative concepts can be brought to life with the right company. Customers’ shopping experience can be enhanced or even purchase decisions made simpler for them through such mobile applications as augmented reality or mixed reality; this is where digital content is added to the real world, such as a piece of furniture into a home or a car in a driveway. Making your site as useful and useable as possible has one aim – ‘to sell more’; choosing a company with your objectives at its core is the first step in doing this.
For further advice call Pulsion Technology on 0141 352 2280 or visit our website www.pulsion.co.uk
Pulsion Technology is a well established, software development company and Microsoft Gold Partner, providing web, software, sharepoint and mobile application development.