Oct 4, 2022
ypercasual games have experienced stable growth over the past couple of years, accounting for roughly 33% of the top 100 games worldwide in 2021. Hypercasual games are known for their simple “tap-to-play” mechanics that’s based on conventional arcade games. This minimalism is largely the reason that has made it easier for app developers to launch their own hypercasual titles. According to a new report from mobile gaming ad experts Tenjin, Android has reached a record high 57% share of hypercasual games' ad spend. This is quite a feat because in the first quarter of 2022, ad spend was split 50-50 between Android and iOS.