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[guestu]

The Difference Between Mobile Websites & Apps

A Mobile app and mobile website are both accessed on handheld devices, whether a smartphone or tablet. This is their main similarity, and due to this people often think they are the same thing. However, there are some major differences between a mobile app and mobile website. In this blog posts our experts will briefly go over some of these differences in order to make a clear distinction between the two.

Mobile websites are essentially just extensions of a company’s website but optimized for a smaller screen. Whether that screen is a mobile phone or tablet, websites need to be optimized to fit the new screen size. Mobile visitors will abandon their search if they have to zoom in and out constantly just to be able to navigate through a site. 

Mobile browsing has officially surpassed desktop so all websites should be optimized for mobile. Visiting a mobile website doesn't take up and storage space on a user’s device and they just need to have an active internet connection in order to be able to use it. Updating a mobile site is straightforward, regular website updates just need to be made. A mobile site is not personalized for the visitor, this is another key difference.

A mobile app has to be downloaded and installed on a smartphone or tablet and usually serves a different purpose from a mobile website. Apps have to be specifically coded and developed with app software. In this respect they are very different from mobile websites, because those are just extensions of a desktop site. 

Mobile apps take up storage space on a user’s device and some apps can be used without an internet connection. Apps can often be personalized by the user, who can choose whether or not to receive notifications from the app itself.

In addition to these differences, it’s important to note that according to Flurry Mobile, 90% of time on mobile is spent in apps. Most companies start with a mobile optimized website and then make the investment in a mobile app at a later date. However, it’s 2016 and in order for a business to succeed they should have both of these things in place already.

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Wondering how GuestU works?

[guestu]

How to engage Millennials in 4 easy-steps

We already talked about the Millennials. Your business should focus on retaining this new travellers. Within the demographic of Millennials is a subset called influencers - the ones who are always connected, have grown with a social media presence (they know all about sharing content) in order to appeal to the followers’ interest.

It seems that they are constantly sharing experiences - travel, cuisine, lifestyle, etc. It also means a new era for hospitality with this new kind of traveller. Therefore, your business must be prepared to host and provide them an amazing experience. They will certainly do the marketing for you, when reviewing your business.

Step 1# - The Arrival

Your Millennials have arrived. During the check-in, ask them to download your branded app and quickly explain the key features. Tell them about later events or awaken their senses through an original dinner menu. Use the push notification to remind them later.

Step 2# - During the stay

Send another push notification, but this time to inform about a GPS guided tour that will suit your guest taste. Usually, Millennials love to shop local. Try to find what their taste is all about and encourage them to use your tours to discover the best attractions in your area.

Step 3# - The last days

If your business is a hotel, send a push notification for a unique offer, for instance to spend the afternoon at your spa or have a cocktail in the bar.

Step 4# - The departure

Since they are heading home, send a last push message telling that you already miss them and offering something amazing for a comeback. Why not a discount coupon for their next booking?

These travellers are all about passions and meaningful insights. As an extra tip, try getting to know your travellers prior before their arrival in order to build an everlasting relationship.