***Disclaimer: I grabbed the photo from Google.
Title: It Delivers Satisfaction
Client: RHA
Product/Brand/Service: TSET
Copy and Art by Yours Truly
Inspiration/Background: I worked in a consumer service industry that gets people out of their timeshares. With my experience working there, i often received complaints from clients about the long process it takes to get out of it. The company has their own ad materials and runs through different mediums all over USA (TVCs, POPs, website, Radiocom, and event fairs. Dave Ramsey is endorsing them as well.) But i noticed that the message of their ads is to convince people to sign up with their service, which i assumed to gain new customers. But how about the current customers? I came up with this ad because i was sure that customers do really get out of their timeshares and YES after a long long process. Upon my stay in the company as an Account Coordinator, we have made 600 exits for that month alone, and that was pretty impressive.
Rationale: It rang a bell to me that waiting for something that takes too much time but definitely worth it is like waiting for a new born baby being delivered. You get nervous, excited, tense, and even ask yourself “what the heck is going on inside that room? why is it taking too long?” then boom, little did you know that there has been a lot of process, pain, labor and patience taking place inside that delivery room which i compare to what Timeshare Exit Team does during those silent times. I am a proof that this company is legit and that they do their best to deliver results - 110%.
I just think that the analogy is perfect and relatable. I didn’t put the logo as i don’t want to associate this to the previous company i worked for. I just made them as my mocked client.