Slingshot makes shopping by mobile even easier
The 'M-commerce' company Slingshot has partnered with a number of big names in the online shopping arena, bringing the ability to purchase something with a quick scan of your smartphone.
When you're at the shops and see something that you'd like to buy an it has either a QR code or the Slingshot logo and it will be added to your online basket with your online retailer of choice.
Now, this is a very clever innovation. The line between the online and high street market places is starting to become blurred. As with the 'shopping wall' mentioned previously, the ability to shop online in the real world is becoming more prevalent and soon all online retailers are going to need to be involved in these multiple access points to their goods.
Of course, once you have all of these fancy whistles and bells in place and you have every 'door' open to your web shop, your customers need to have faith the their remotely placed, price unseen automated purchase isn't going to cost them more than it would have if they spent some time shopping around for the best price.
To avoid this happening, you need to be able to reassure them that you have done the research on their behalf, that you know that you are the most competitive that you can be and that you can prove this with a clever widget on your own site that shows this to be true.
By using Competitor Price Watch, you can manage all of these solutions with minimal effort and total confidence.