I firmly believe that the best thing the MCU could do right now is release a statement and a "guide" to content. Yes, I understand that everything's interconnected.
And yes, I think it's insanely fun to watch all different kinds of movies/shows and then watch them slowly link and come together.
However...
It's getting to be too much for the vast majority of fans. The content amount is overwhelming, and there's been too many niche shows that are very stylistic and haven't been received with the overwhelming amount of goodwill that other projects have.
So, I have a proposal for Mr. Kevin Feige:
Give up on the "everyone, watch everything!" pitch.
Then, find a way to market and brand them just a little more like comics.
Tell fans what projects will form a "story arc". Since we aren't getting as many trilogies about the same titular hero as rapidly in the past, and more and more side characters are weaving in and out of their own and others' projects. Right now, we have far too many projects that no one understands "why now?" and that's putting a damper on everything. So, Mr. Feige, a little more open and up front. Of course, there will be cameos and such outside these: just focus the main narrative flow into easier-to-digest chunks. Tell us where a show like "Moon-Knight" or "She-Hulk" is headed so we can have a reason to watch it! Don't just show us a bunch of cameos of kids - tell us we're getting a "Young Avengers" team-up in "____" movie and give us hints at what projects will lead into it. If you don't find an arc compelling, that's fine! There can be a few different ones going on at once and they can all culminate in "crossover" Avengers (or, potentially, other team) movies - people who watched all the arcs will get the most enjoyment, but by all means people who have just seen one or two will be satisfied.
Do "one-shot" style projects. Werewolf by Night seems like it might be kicking this off, and I think it would be a really fun addition to the MCU.
Don't make everything 616-canon. "Spider-Man: Freshman Year" looks like a fun, exciting project but its marketing has been atrocious so far. It's canon, but an AU, but also canon?
