We’ve all heard of Movember… More likely, we’ve all beard witness (pun-intended) as thefaces of the men in our lives have become increasingly mustache-laden over thepast 30 days. In my humble opinion, Movember is one of the most successful PR initiatives of the 21st century.
Through Movember, over $301 million has been raised for prostate cancer since 2003. Considering the Breast Cancer Society of Canada has been around for over 20 years and brings in only little over $1 million annually, Movember’s tally is no small feat.
I’m sure we’ve all noticed—especially with the advent of Pinterest—the intense amount of Movember marketing aimed at women over the past two years. The previously male dominated initiative now encourages women to register with pictures of their “faux-mo”.
Humber College students have teamed together to offer mo face painting for mo-sistas who can’t grow their own ‘staches. Numerous retailers, websites and campuses offer mo-sista apparel and accessories so women can also act as ambassadors for the cause. Tonight I’m even attending a mo-themed party hosted by dedicated mo-sista, and fellow Conestoga PR student, Sam Clark!
After a quick visit to the Movember Canada website it is obvious that the organization has been successful in reaching this public. The site is riddled with mo-sista registrants, teams and networks, who have helped to raise thousands upon thousands for the cause.
Ultimately, some of the most successful public relations campaigns are born when an organization learns to capitalize on key opportunities.
