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🏠Got to design some movements for a commercial for @creditkarma ! When crammed in a tiny apartment like this, movement design can sure come in handy!! 🤣 By @hok /asst: @nayya_official | actors: @themarissarivera @itsmattbush | directed by @guyshelmerdine | 🏠 #AXYZM #movementdesign (at Credit Karma) https://www.instagram.com/p/B2wQ1YjHxdl/?igshid=myc60lgs2lnn
🧠 WHICH ONE IS YOUR FAVOURITE!? (1-7) [tag a friend to see their fav🙋🏻♂️🙋🏼♀️) 👹 Last but not least... such a tough one to compare even for myself since the platforms are so different. But the key to it all is the exactly same, & it’s just simply to look at things from different angles. And with that said... Which Idea was your favourite??😆✨ #movementdesign @axyzm (at Los Angeles, California) https://www.instagram.com/p/B1bubTcHEnH/?igshid=1vzshnr80a9bg
🧠 WHICH ONE IS YOUR FAVOURITE!? (1-7) [tag a friend & dont say anything🧖🏻♂️) Annnnnnd here we go with the second bracket!! . From shooting on just an iPhone to prime time tv shows, the platform may change every project but it’s never an excuse not to continue making something interesting to this world!! So I wanna ask again... Which Idea was your favourite??😆✨ #movementdesign (at Los Angeles, California) https://www.instagram.com/p/B1WjVvinTW5/?igshid=xib6i5ih3p56
GAZETTE: What can the field of architecture do better or take into consideration about how it impacts people’s bodies and, therefore, health?
FRIEDRICH: It seems right now architecture that changes the way people move or interact with the built environment is considered radical, or so out of the ordinary. I am hoping in the future this isn’t the case. Architects like Claude Parent, Shusaku Arakawa, and Madeline Gins were innovating new ways to think about design, and while their designs may have looked very different, they were playful and exploratory and they engaged the body. When you tie design with the body, people tend to think the solution is product-based ergonomics, but Sou Fujimoto’s “Primitive Future” used the body as a basis for the architecture. The solution can happen at a larger scale; it doesn’t need to rely on furniture and objects.
There will always be skeptics. How do you prove the design will improve health? How do you keep people from repeating patterns in a variable environment? How is it safe? How is it practical? Architecture can’t solve everything, but it can be conscious of the body and the way the body needs to move. My thesis got people thinking about their own movement behaviors, it raised awareness of a widespread problem, and it challenged the way we move currently. It’s only a start to the conversation.
Great Interview on designing for movement.
https://news.harvard.edu/gazette/story/2016/08/design-for-movement/
http://www.gsd.harvard.edu/2016/08/lauren-friedrich-march-16-on-connections-between-architecture-physical-movement-and-health/
NIKE Casting @AXYZM x @NIKE | Thank you all so much for coming out to show us all of your incredible talents!! It was definitely not an easy pick but I'm very happy with the 2 groups we had put together!! I'm very proud of the finished product and I can't wait to show all of you guys!!! #justdoit #movementdesign (at Nike World HQ)
What if we lived in a world where our hands were our feet and our feet were our hands? @AXYZM #movementdesign
What if we lived in a world where our hands were our feet and our feet were our hands? @AXYZM #movementdesign
What if we lived in a world where our hands were our feet and our feet were our hands? @AXYZM #movementdesign
