#mozcon 2014

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Mozcon 2014: Cindy Krum’s Mobile SEO Geekout

Mozcon 2014: Cindy Krum’s Mobile SEO Geekout

MozCon has wrapped up this year in Seattle, WA and Agile Impact has a series of articles in the pipeline to recap our experience. In today’s article, Rudolf discusses some of the lessons learned at Cindy Krum’s (Mobile Moxie) featured presentation.

At MozCon 2014, Cindy Krum gave a presentation on optimization for mobile devices. She began by demonstrating that mobile traffic has exponentially…

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Mozcon 2014 – Kyle Rush on Architecting Great Experiments

Mozcon 2014 – Kyle Rush on Architecting Great Experiments

At Mozcon 2014, Kyle Rush gave a presentation on the importance of A/B Testing and how to draft an experiment brief to control for variation and bias. You can read a user friendly outline of the testing process at Optimizely’s website here, but in brief it’s described as follows:

A/B testing is a simple way to test changes to your page against the current design and determine which ones produce…

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