#kyle rush

[agileimpactgroup]

Mozcon 2014 – Kyle Rush on Architecting Great Experiments

Mozcon 2014 – Kyle Rush on Architecting Great Experiments

At Mozcon 2014, Kyle Rush gave a presentation on the importance of A/B Testing and how to draft an experiment brief to control for variation and bias. You can read a user friendly outline of the testing process at Optimizely’s website here, but in brief it’s described as follows:

A/B testing is a simple way to test changes to your page against the current design and determine which ones produce…

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[learning-web-design-blog]

Quantifying frustration is relatively easy and once you do you can make big gains in reducing it with a/b testing.