As I was walking around central London exploring different aspects and elements of my current location, I realised that there is so much more to explore in terms of being a photographer in London. One factor that caught my gaze was the shopping displays, I was intrigued by how each product had its place and how immaculate the presentation of the high street displays were. As a result of this, I decided to pursue my interests through taking images of both people and buildings. The mannequins in my work will represent people and the reflection will show the representation of buildings hence achieving the criteria of creating a series for street photography images.
One photographer in particular that has inspired me to capture a unique element between displays and reflections is Lee Friedlander who takes a selection of images of shopping displays in America. One could ask why I am so intrigued by this combination? The way in which he captures the two genres; landscape and portraiture in the highest degree of originality combined with the way in which the reflection eliminates aspects of the mannequin’s physical features is a skill which creates a new form of photographical manipulation. Moreover, the use of black and white in his photography allows one to observe in depth what is being displayed. It allows the two genres to merge as the coverage of the face allows one to focus on the clothing itself, hence making the overlay the focal point of the image.
A quote extracted from the song – Paper Doll by J. Black (Quote found in Lee Friedlander Mannequin –Fraenkel Gallery).
“I’m gonna buy a paper doll that I can call my own
A doll that other fellows cannot steal.
And then the flirty, flirty guys with their flirty, flirty eyes.
Will have to flirt with dollies that are real. When I come home at night she will be waiting. She’ll be the truest doll in all this world.
I’d rather have a paper doll to call my own.
Than have a fickle-minded real live girl” (Friedlander,2012).
This quote proves to be ironic and controversial at the same time. The way in which the artist juxtapositions the two elements of female human beings and female mannequins intrigued me in terms of characteristics. This develops further into a realistic social issue as the author is aware that females of both older and younger generations look up to mannequins as idols, in terms of fashion and appearance. Overall this suggests that the artist supports the idealisation of mannequins as “perfect women” as they are more visually appealing and are more faithful compared to actual women who can leave them.
Alongside Friedlander, Bovo also took a similar approach which allowed me to see a different perspective to mannequin’s photography and reflections through the use of colour. Bovo explains “The images are not accidents—the camera does not reveal things that do not exist, but can reveal a world we filter out in normal vision. As a tool, it reveals—street reflections in a window, or an urban landscape reflected in the glass of a building” (Artplugsdesign,2012); this connotes that he uses his camera as a tool of expressing the naturally photogenic nature of the combination of mannequins and buildings in big cities. The link between our work is that we both use mannequins in shopping displays combined with the reflection of our location in order to observe things from another person’s point of view in order to make the relationship between photographer and viewer more intimate
The French photographer Atget photographed the storefronts and boutiques of Paris in the 1920s to document images in which he took with a large-format wooden bellows camera with a rapid rectilinear lens (yellowkorner,1925). Atget’s images give a real perspective of how fashion was like in the 1920s, this is clearly shown by the elegant clothing worn by the mannequin in comparison to fashion in the 21st Century. Even though my work focuses on black and white imaging, Atget’s work inspired me to take more landscape shots and be more aware of documenting my surroundings. However, after looking at the results I received, I realised that my preference was portrait imaging. This is due to the fact that the mannequins appeared more heightened and therefore responded to Friedlander’s work more whereas the landscape images appeared to be monotonous. Overall, he inspired me to experiment with a different format yet I was swayed more by Friedlander’s approach as his images were more captivating of modern buildings in contrast to old fashioned buildings, which I happened to prefer.
When taking photos, the imagery of Friedlander’s work was constantly in my interest, hence making his work my up most goal to mirror. My intentions at first were to use his concept in taking images of my own reflection while taking the image of the mannequins, however I felt this distracted the viewers gaze from the focal point, the mannequins. Consequently, I decided to make my final series focused on just the merging of the mannequins and the reflection of the buildings. The initial idea of taking these images arose from a mistake that I had made in my first film, I had used the light meter on the SLR camera incorrectly which resulted in my images being over exposed. The bright side to this however was that there were a few images which were slightly visible and these had been the images which drove me further to the concept of reflections alongside the other three photographers who focused on the same area.
In conclusion, my intentions were to capture both people and location/landscape in one image in the most unique form. In my opinion I have successfully achieved this as my images take a surreal approach to street photography. On the other hand, my weakness during the project was that I was impatient, I tended to go straight for the enlarging process without making a test strip; through this mistake I had realised that there are no short cuts with photography thus I decided to do some test strips more frequently in order to get maximum results from my work. To improve my project further had I been given more time, I would have used a medium format camera to experiment with a different photographic medium and also captured London’s notion in the reflection of Londoners travelling to capture a more realistic scene and aesthetic of the city. Also, I would have taken images and re-winded the film to experiment with the process of making two images merge into one technically rather than visually.
Artplugsdesign, Claudia. 'ART BATTERY GROUP : Energizing Art Since 2005'. Artbatterygroup.com. N.p., 2015. Web. 2012.
Friedlander, LE. (1 Jul.2012)-Lee Friedlander-Mannequin.US-Fraenkel Gallery
Mannequin, 1925. 'Photo Mannequin, 1925 - Eugène Atget - Yellowkorner'. En.yellowkorner.com. N.p., 2015. Web. 31 Oct. 2015.