This week on the course Multi-Platform Delivery at Full Sail University, I was assigned to create an infographic for the fictitious company Honey Dew Bee Company. Honey Dew Bee Company is an organic raw honey manufacturer. I had to gather research and decide on a media mix that would best represent this company and to build a brand image for the company. After creating a narrative, deciding on how to approach the strategy, and creating personas, I had to decide what media mix would help to elevate these ideas. In the infographic, I displayed all the information gathered in a visually appealing way while also providing a visual story that spoke appropriately to the values and ideals this company carries. Below you will find the narrative for Honey Dew Bee Company:
Narrative:
Honey Dew Bee Company embodies the health of their customers’ bodies. They harvest organic raw honey that is satisfying sweet. At Honey Dew Bee Company their focus on health stems straight from the hive. They keep their hives healthy and the surrounding plants healthy to ensure the best quality in organic raw honey on the market. The bees are able to forage on 7 miles of flowers and they are constantly monitored to make sure they are indeed organic. The importance of keeping the customer healthy is the main focus so Honey Dew Bee Company puts quality and care into everything that carries its name. Honey Dew Bee Company is committed to this quality and preserving this natural and beneficial product.
Honey Dew Bee Company has a high focus on the quality of their organic honey as oppose to their competitors. They ensure that their honey is truly organic by providing the bees 7 miles of organic plants to forage on. While bees are known to forage about 2.5 miles away from the hive there is sometimes a chance a stray bee will forage further. (Honeybee Food Foraging : Where? Why? How Far? (2014, December 16). https://brookfieldfarmhoney.wordpress.com/2014/12/16/honeybee-food-foraging-where-why-how-far/). The furthest a bee can travel away from the hive is 7 miles. By giving the bees the full 7 miles its guarantees that no bee will bring back nectar that has been contaminated with pesticides back to the hive. This infographic tells the story of the importance of each element the bee brings back to the “hive”. The hive in the infographic represents Honey Dew Bee Company and the surrounding information represents the important elements that need to be brought to the company to ensure that the company continues to thrive. In an article titled, The Do’s and Don’ts of Infographic Design by Amy Balliett she stated,
“Organizing an infographic in a way that makes sense and that keeps the viewer interested is not always easy, but it’s part of the job for most infographic designers. Usually, you will be given a lot of data and will need to create a visual story out of it.” (Balliett, A. The Do’s and Don’t of Infographic Design. (14 October, 2011). https://www.smashingmagazine.com/2011/10/the-dos-and-donts-of-infographic-design/).
By learning this important tip it helped me to realize that every element within the infographic should have a reason as to why it was included. All the elements should help to tell the story of the brand. Just as the same process would be for a regular hive, the hive is the bigger picture it has to be healthy and thriving the bees brings the nectar and other important elements to the hive in order to ensure that the hive continues to flourish. The infographic shows how each element within the infographic is important to help the success of the brand and the bees guides the audience to each of these elements while still remaining connected to the hive.
Thank you for joining me again this week. See you next week!
References
Balliett, A. (2011, October 13). The Do's And Don'ts Of Infographic Design – Smashing Magazine. Retrieved May 14, 2016, from https://www.smashingmagazine.com/2011/10/the-dos-and-donts-of-infographic-design/
Honeybee Food Foraging : Where? Why? How Far? (2014, December 16). Retrieved May 14, 2016, from https://brookfieldfarmhoney.wordpress.com/2014/12/16/honeybee-food-foraging-where-why-how-far/